Over the years I’ve noticed that when people try to emulate my style of emails, they tend to always make the same mistake.
And this mistake leads to people getting bored with their emails…
And unsubscribing…
So it’s a very costly mistake.
But a lot of people are making this mistake without even knowing it.
Now, I’m sure you wanna know what the mistake is…
So I won’t hold out on ya any longer.
Here it is…
The big mistake most people make in their emails is that they focus on giving information instead of entertaining.
And here’s what I mean by that…
Let’s say you’re writing to a list of people interested in losing weight.
So your list is mostly women over the age of 40…
And these women have probably tried (and failed) with multiple diets throughout their life.
So based on that…
Which of these emails do you think will connect more with your readers?
1. An indepth email about the difference between brown fat vs white fat on your body
2. A story about how you blew your diet over the weekend by getting drunk and eating an entire cheese pizza all by yourself at 2 in the morning
Which email do you think people will relate to more?
Obviously, the cheese pizza one.
Why?
Cause it’s entertaining.
And relatable.
Pretty much everyone who’s been on a diet at some point has had a similar experience.
You’re doing great on the diet…
And watching the scale down every morning.
So life is good…
Then you decide to let yourself have a little treat for all your hard work.
So you have a couple drinks with friends…
And before you know it, it’s 2 AM and you’re mowing down an entire pizza all by yourself.
Your whole diet is blown.
You feel guilty…
And dejected…
Do you see how a story like this is a LOT more fun and entertaining than debating the difference between brown fat and white fat?
People don’t want information.
They want to be entertained.
And if you’re able to entertain with your emails (while also slipping in some “teaching points”) your readers will love you.
They’ll read your emails every morning…
And continue to buy from you month after month and year after year.
That’s the power of being entertaining.
And it’s why I’m putting a big focus on how to write entertaining emails in my LIVE training I’m doing this Wednesday on how to write “Justin style” emails.
If you missed my previous emails about this, the training will take place at noon ET this Wednesday (two days from now).
And during the training, I’m gonna show ya…
– how to come up with an endless list of ideas to write about in your emails
– how to get 50-60% open rates for the emails you send (this is what I’ve averaged for the past three years)
– how to sell things through email and have your list LOVE you for it (instead of hating you and unsubscribing like they usually do)
– how I’m able to bring in $20k-$30k a month promoting affiliate offers using nothing but story-based emails (I’ll show you a full 7-day example of this)
– how to write “Justin style” emails for clients ( if you’re a copywriter writing for clients, we’ll dive into how you can get stories and topics from a client so you can write emails in their voice)
– how often you should sell in your emails vs. how often you should send “bonding” emails
– how to get people to open your email every single day simply because it’s YOU sending it (this one has a very indepth answer that is really the foundation of my email style, so I’ll make sure I lay that out in the training)
– how to build an email list (this could be it’s own course, but I’ll breakdown 3-4 of my favorite list building methods that you can use right away to build a list)
– how to use “Justin style” emails in niches like health, financial, coaching, biz-op, survival, dating, music, hobby niches and more (I’ll have a bunch of examples of these to share with you)
– plus much, much more
So that’s what the training is all about.
Like I said, it will take place this Wednesday October 5th at noon ET on Zoom.
You’ll also get a copy of the recording of the call and all the documents used in the training to keep as well.
So that’s the deal…
And unlike other trainings and workshops I’ve done in the past, this one won’t cost $1000.
In fact, it won’t even cost $500…
I’m intent on making this training affordable for nearly everyone.
So instead of charging $1000 or $500…
I set the price at just $197.
So for $197, I’ll walk you through my whole system for writing “Justin Style” emails.
That way you’ll be able to write similar emails for yourself…
Or for your clients…
And make a whole lot of dough in the process (without a whole lot of work).
So if you’re an offer owner, a copywriter, a coach or an expert, then this training is for you.
Last I checked we had 139 people already signed up for the training (including some BIG name marketers and copywriters).
So if you want to be a part of this ONE TIME training, then I suggest you grab your spot now.
I’ll be closing the cart tomorrow night at 11:59 PM CT.
And after that you won’t be able to sign up (even if you beg and plead with me).
So if you want to be a part of this training, head over to the checkout page at the link below and get signed up while you still can.
Hopefully I see ya in there.
-> How to write “Justin style” emails for maximum money and maximum influence
– Justin
If you want to hear more from Justin, he has a private email list for top marketers, copywriters and business owners. To apply to be on the email list simply click the button below that says “apply now”.
