Over the weekend I ran an event in Austin that was all about email marketing called “Email Experts”.
At the event were some of the best email marketers in the world including…
Mike Geary, Jerrod Harlan, Liss Graham, Joey Percia, Lukas Resheske and Ian Stanley…
It was an incredible event…
And the speakers held nothing back.
Especially Mike Geary who was the keynote speaker for the event (pictured below)…
If you don’t know Mike, he has a 2.1 million person email list in the health space…
He’s currently putting 6000 new leads on his list each day…
And also adding 1000+ buyers a day across multiple brands…
So the guy is dialed-in…
And while Mike shared a ton of “ninja” things he’s doing to build and monetize his list…
My biggest takeaway from Mike’s talk was just how simple he keeps things with his business.
He is all about simplicity.
And when I asked him to sum up his business in one sentence he said…
“Build a list, and mail the list everyday”
That’s his philosophy.
And it’s a philosophy that has worked for him since 2006…
It’s allowed him to build a 2.1 million person list…
And become a multi-millionaire many, many times over…
I personally loved this advice…
Cause I’m all about simplicity these days as well.
I’m not trying to do ten things at once.
And I’m not trying to chase every new idea that comes my way.
I’m focused on growing my email list…
And writing emails to you each day.
That’s what moves the needle for me…
And that’s what I enjoy doing.
So I’m glad Mike shared that…
Cause a lot of people need to hear it.
It’s too easy to complicate the shit out of things…
What you really need is to “keep it simple”.
So whatever you’re doing…
I’d suggest keeping it simple.
If it can work for Mike, it can work for you too.
Enjoy your Monday,
– Justin