Yesterday I shared with you my #1 takeaway from the Email Experts event I hosted in Austin.
And that takeaway was the power of “simplicity”.
The simpler you keep your business…
The more money you’ll make…
And the easier your life will be.
Today, I want to share with you a second takeaway from the event.
And this takeaway has to do with being around people who shatter what you think is possible in life.
Here’s the story…
When my friend Mike Geary took the stage at the event…
The first thing he shared was his origin story.
He talked about how back in 2004, he was working a 9-5 in a cubicle…
And when he got off work each day, he was training fitness clients on the side to make some extra money.
He was sort of just “getting by”…
And he knew he wanted bigger things in life…
But he wasn’t sure how to do it…
Or what was even possible.
Around this time, Mike stumbled upon a product that Ryan Lee was selling at the time called “The 6-Figure Trainer”.
It was a course that taught trainers how to make more money…
And one of the ideas was to write an ebook.
Mike really liked that idea…
So he sat down and wrote a book on a topic that he knew all his clients were always asking about.
Abs.
He called the book “The Truth About Abs”.
And after months and months of writing the book…
He finally finished it.
And put it up for sale on his website.
At the event, Mike laughed and said “I was so naive, I thought I would just put the book up for sale and a bunch of people would come and buy it”
Well, that never happened.
A month went by with no sales…
Then three months with no sales…
And six months with no sales…
Mike said at this point he basically had forgotten about it, and had given up on it.
But then he woke up one morning and there was a single $39 sale in his inbox.
He couldn’t believe it.
And even though it was only 39 bucks…
That sale re-ignited his interest in selling his ebook.
So for the next few years, Mike went all-in on learning about traffic…
And writing copy…
And as a result…
He turned The Truth About Abs into one of the best-selling fitness ebooks of all time.
At it’s peak it was doing thousands of sales a day…
And it helped him to build a massive email list.
All that eventually led to the “dream life” that Mike is living today.
He’s got a multi-million dollar ski-in, ski-out house at the top of Powder Mountain.
He works just 2-3 hours a day…
He doesn’t deal with annoying stuff like Zoom calls.
He’s all about enjoying life…
And making sure his business fits the lifestyle that he wants.
It’s a pretty incredible story…
And when Mike shared this at the Email Experts event this past weekend…
I had two different people come up to me and say that Mike’s talk completely shattered what they thought was possible.
Before the talk, they were thinking small…
But after Mike shared his story…
They had an entirely new outlook on what was possible with an email list.
So that was a big moment for them…
And it’s one that could change the course of their life.
Which is an important lesson for you to grasp as well.
Cause being around people who shatter what you think is possible is one of the smartest things you can do.
Why?
Cause we all have self imposed limitations.
And most of the time these limitations aren’t real.
So when you get around someone that obliterates what you thought was possible…
It can be a game changer.
It alters what you think is possible…
And allows you to achieve so much more.
So the big thing I want you to takeaway from this is that you should regularly put yourself around people who shatter what you think is possible.
Cause if you do that…
You’ll end up achieving so much more.
– Justin
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