Every Sunday I like to write about 3 random things that are on my mind.
Sometimes these things are about business…
Sometimes they’re about life…
And other times they’re just completely random.
So with that said…
Let’s jump into the first thing on my mind this morning.
1. One of best ways to get better at copy is to get in touch with your own emotions
Selling is all about emotion.
And if you’re not in touch with your own emotions, it’s pretty hard to relate to the person you’re trying to sell to.
This is something I’ve always struggled with…
If you knew me pre-2018 (before I started working with my coach/therapist) I was completely devoid of any emotion.
I didn’t know what I was feeling.
I didn’t know what shame, or fear or pain felt like.
I was cut off from all that.
My coach even mentioned to me that he was shocked I was such a good copywriter, because I had no idea what an emotion even was.
Needless to say, I was a mess.
However since then I’ve made some big strides with getting in touch with my own emotions.
I understand when I’m feeling sad…
Or when I’m being triggered by shame.
Which makes me easier to relate to…
But it also makes my copy a lot better.
Cause I can relate…
And empathize with the people I’m writing to.
I wasn’t really able to do this before.
So if you’re out of touch with your own emotions, I highly suggest that’s something you work on.
It’ll pay big dividends in numerous ways for you.
Alright let’s hop to the second thing on my mind…
2. Not drinking alcohol makes some people very uncomfortable
I used to drink a lot a few years ago…
10+ cocktails was not out of the norm on a Friday or Saturday night.
But then my Crohn’s disease started getting worse…
And along with a bunch of diet changes, I basically stopped drinking for a few years.
I’ve slowly started drinking alcohol again…
Today I’m more of a “special occasion” drinker.
I drink maybe 4-5 times a year.
Usually at weddings, bachelor parties, birthdays etc…
Which is fine for me.
However it’s always interesting to see the different reactions people have to me not drinking.
Some people don’t think anything of it and just keep doing whatever they’re doing.
Others get very uncomfortable about it (this is usually people who drink a lot).
I don’t know if it makes them feel bad about their own drinking habits…
Or if it’s something else that triggers them…
But some people can’t handle it.
They’ll try to get me to have a drink…
Or they’ll continue to make comments about me not drinking.
I don’t put myself on a pedestal or anything for not drinking.
I actually wish I could have some cocktails and not have it mess my stomach up.
But it’s always interesting to me how people react to someone who’s not drinking.
If you have any theories on why some people are so uncomfortable with it, I’d love to hear ’em.
Alright let’s do one more of these…
3. People will always connect with people who are real and raw
I started watching the new Anthony Bourdain documentary last night.
And one thing that stood out to me is just how likable Bourdain was.
He wasn’t afraid to show who he was…
He didn’t censor himself…
Or hide his flaws…
He was a funny, awkward, passionate, insecure, chain-smoking chef who was curious about life.
And this is what made him so relatable…
He didn’t “sanitize” himself for TV.
You got to see all of him.
Good and bad.
I think about this a lot when I share stuff in emails and on social media.
People always relate to the “real” stuff.
They want to know that you struggle…
And that you worry about the same shit they worry about.
There’s a lot of lessons in here for marketing…
But also just for connecting with people.
People want the real you.
Flaws and all.
So don’t try to hide that part of you.
Make sense?
I hope so…
Cause thats all I got for today.
Enjoy your Sunday,
– Justin
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