Every Sunday I like to write about 3 random things that are on my mind.
Sometimes these things are about business…
Sometimes they’re about life…
And other times they’re just truly random.
So with that said…
Let’s jump into the first thing on my mind this morning.
1. You have to know your numbers like the back of your hand
Right now were in the throes of promoting our upcoming Copy Accelerator event in March.
So that means lots of emails about it…
Webinars…
Direct mail…
And more…
And all of this needs to be tracked against how it performed for us at recent events.
For example…
Right now we are four weeks out from the event.
And we have around 100 people who bought tickets to attend (this is in addition to the 200-250 Copy Accelerator members that will already be attending).
So I’m checking every week and comparing those numbers to previous events.
Are we ahead of schedule?
Are we behind?
Do we need to increase the promotions?
Luckily for us, we’re ahead of schedule this time.
So the event will probably sell out and be completely full in the next few weeks.
Which is awesome.
However the big point here is that you HAVE to know your numbers.
If I didn’t know the numbers from previous events, I’d be lost and wondering where we’re at.
But I know those numbers.
So I know we’re in good shape.
Point being…
Numbers are king.
So you should know them like the back of your hand.
Alright let’s hop to the second thought on my mind this morning…
2. I’m taking my own advice and investing in myself (and my business)
A few weeks ago I was looking at my Vanguard portfolio and realized “I could be doing a lot more with the $600k I have in bonds”.
Over the last few years those bonds returned me about 2.5% (not a lot).
So I decided to cash them out…
And put them to better use.
I used about 50% of the bonds to buy more BTC/ETH during the crash last week.
And then the other 50% I’m going to be investing in my business in two ways…
1. Stefan and I are gonna hire someone who has experience growing a coaching program who can help us take Copy Accelerator to the next level.
We already have 200+ members…
But to get to 500+ members, we want to get advice from someone who has already done that.
We want to know what worked for them…
What mistakes they made…
And what we need to put in place to make that happen.
So that’s gonna be big investment on our part.
2. The second thing I’m gonna do with the money will be simply spending more to grow my email list
Last summer I spent about $40,000 to have affiliates promote my opt-in page so I could grow my list.
Which worked great.
I’ve probably gotten a 2-3x return on that investment already.
So I’m setting aside $120,000 this year to have more affiliates mail for my opt-in.
My list is currently about 8500 people.
And I know if I grow that to 16,000 people (with the same quality people on it), then the ROI on that will be massive.
I’m a big believer in having my money giving me the best ROI it can…
And having it sit in a Vangaurd bond fund just wasn’t doing it for me.
So I adjusted course.
I’m not saying this is the best course of action for everyone.
But for me I feel like it is.
Alright, let’s do one more of these and then wrap up for the day.
3. Sometimes your life is in “sprint mode” and sometimes it’s more of a “leisurely jog”. Right now I’m in sprint mode
I had a realization the other day that I’ve been working more than usual in January.
I’ve been getting up about an hour earlier.
And putting in a good 8 hours each day.
Which is a lot for me.
But I’m realizing it’s for good reason.
This always happens in the lead up to our events.
There’s just more work to do…
So my usual schedule of working 4-5 hours a day doesn’t really cut it before events.
What’s funny is part of me wanted to beat myself up for this.
Cause one of my priorities this year is to stick to working 4-5 hours a day at most.
But I kind of had a realization that there will be times like this that I need to sprint…
And there will be times that I can go for a leisurely jog.
And the weeks leading up to an event is a sprint time for me.
The key is that the sprint doesn’t become the norm.
Cause I’ve been there…
And don’t have any intention of going back to the 12 hour a day grind.
So if you’re like me and you’re in a sprint right now, Id say just accept it.
But don’t let it become the norm.
Anyways…
I need to wrap this up.
And make some breakfast (ribeye of course).
Enjoy your Sunday,
– Justin
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Want to mastermind with me for 3 days?
I’ll be masterminding with Alen Sultanic, Chris Evans, Kevin Rogers, Kim Krause Schwalm, Marcella Allison, Ron Lynch , Stefan Georgi and Jason Capital for 3 days in March.
If you want to join us, check this out…
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