Every Sunday morning I like to write about 3 random things that are on my mind.
Sometimes these things are about business…
Sometimes they’re about life…
And other times they’re just completely random.
However…
Right now, I’m in the middle of a launch for my “13 most profitable email hooks” training that’s taking place on Wednesday.
So today’s three things are gonna be all about coming up with killer email hooks.
Let’s dig in to the first thought on my mind this morning…
1. All of the top copywriters spend most of their time coming up with a GOOD hook
The best copywriters know that without a good hook, their copy is not gonna stand out.
It’ll blend in.
And if it blends in, it ain’t gonna sell.
This is why copywriters like Gary Halbert were famous for spending two weeks simply diddling around (going for walks, hanging on his boat, browsing the shelves at the library) and waiting for an idea to come to him.
That’s because the idea (aka the hook) is what will determine if your copy is gonna thrive or die.
It’s that important.
Let’s hop to the second thought on my mind this morning…
2. Some hooks are “evergreen” and continue to work just as well today as they did 20 or 30 years ago
One of the hooks I use over and over again is the “contrarian” hook…
Which I learned from the great Gary Bencivenga.
Gary very smartly used a headline on an alternative health promo back in the day that read…
“The Case Against Alternative Medicine”
The doctor who was in the promo was a big advocate of alternative medicine…
So it was quite jarring when people got the direct mail piece with his face on it titled “the case against alternative medicine”.
They were not expecting that…
And as a result, people read it in droves.
And it ended up being a huge homerun..
I can’t remember exactly when Gary wrote that promo (I believe it was in the 90’s), but that contrarian hook crushed 30 years ago, and it still crushes today.
So the big thing to understand here is that the best hooks are evergreen…
And they will continue to work for years and years…
Alright let’s hop to the last thing on my mind this morning…
3. I’ve noticed that the best marketers in direct response are also the BEST students
Whenever I run a launch I always scroll through the buyer names in Samcart to get a feel for who’s buying…
Well after the first day of my current launch, I checked the buyer list and three names immediately stood out to me…
Jerrod Harlan (who’s in my opinion one of the best email copywriters in the world, and currently writes all the emails for Russell Brunson and ClickFunnels)…
Paul Martinez (he’s written copy for Money Map Press, Natural Health Sherpa and has been an A-list copywriter for the last 15 years)…
And last but not least, Gary Bencivenga (who most people consider the greatest direct response copywriter to ever live)
All three of these guys signed up for my “13 most profitable email hooks” training.
Why?
Because all three of these guys are eternal students of direct response.
They don’t think they “know it all”.
They’re not closed off to learning new things…
They’re actively being a student (even though they’re all extremely successful already).
Which I think is a great lesson for you…
You always want to be open to learning…
And getting better.
You don’t want to be one of those people who thinks they “know it all”.
You want to continuously get better…
Cause that’s how you get to the top, and STAY at the top.
So there ya go…
Those are the three things that are on my mind this morning.
Hope you got a few nuggets from this…
If you want to be a part of the “13 most profitable email hooks” training I’m holding this Wednesday that Jerrod, Paul and Gary all signed up for…
Then you should get on that.
Cause you only have few more days to sign-up.
Here’s the deets…
The training will take place this Wednesday at noon ET/9 AM PT on Zoom.
On the training, I’ll walk you through the 13 most profitable email hooks I’ve found after testing over 4300 emails in the last ten years…
These hooks work in dozens of niches…
So whether you’re in health, fitness, financial, business, coaching, survival, golf, guitar, personal development, dating or any other niche, they will work for you…
On the training, I’m gonna show you…
– the “S.T.D. hook” that brought in over 70,000 buyers for a supplement offer in a single year
– the “Truth Serum hook” that outperformed every other email in a recent launch and helped me nab 2nd place in the launch
– the “P.O.T.P. hook” that crushes in niches where your buyers are highly skeptical (like “make money”, fitness, financial and health)
– the “Admission hook” that sold 112 units of a $1997 physical product ($223k in total sales)
– the “M.I.T. hook” that’s probably the easiest email to write, but also continues to dominate in niches like dating, financial and health
– the “Dr. Doom hook” that I’ve used to DOUBLE the sales on the last day of a sale or a launch
– the “BL tease” that makes it as easy as pie to sell courses, ebooks and information products
– the “tin foil hook” that’s so weird and outlandish that it gets massive open rates which in turn leads to big sales
– the “Therapy Mirror” hook that’s pulled in more sales than any other email I’ve sent in 2023 (this is by far the best performing hook I’ve used this year)
– Plus many, many more of the most profitable email hooks of all time
So that’s what I’m gonna reveal on the training…
I’m also gonna give you an entire swipe file of all the email hooks I go over on the training.
So you’ll have that swipe file to keep…
And you can refer back to it anytime you need an idea for an email.
I put a ton of effort into this training…
And I think it will be insanely helpful (and profitable) for you if…
– You have your own email list…
– You write email copy for clients…
– You’re a list manager…
– Or you want to finally take the leap and get into email copywriting for the first time…
If any of those sound like you…
Then this training will be right up your alley.
Cause here’s the truth…
You can spend years and years testing new email hooks and try to figure out which ones work best…
Or…
You can simply use the 13 proven, tested and highly profitable hooks I’m gonna share with you on the training.
I already slaved over the ideas…
I spent hundreds of hours writing the copy….
I ran split test after split test…
And now instead of doing the same yourself…
You can just swoop in and use the winning hooks that I’m gonna show you.
So if that appeals to you…
Then I suggest getting on this training next Wednesday, June 14th at noon ET/9 AM PT.
Plan on the training lasting about 2 hours…
If you can’t make it to the live training, or if you need to step away for any reason, you will get all the recordings from the training so you can watch it whenever you’d like.
So that’s the deal…
If you’re wondering about the price of the training…
Many of the online trainings and workshops I’ve done in the past have cost as much as $1500.
But this one won’t cost you $1500.
In fact, it won’t even cost you a third of that…
If you sign-up today, the price for the training is just $197.
So for $197, I’ll show you each one of the 13 most profitable email hooks of all time.
I’ll give you a swipe file with examples of each one…
And I’ll even show you how to use each hook in a variety of niches.
That way you won’t have to struggle with coming up with hooks and angles for your emails ever again.
You can simply use the 13 hooks I give you that are battle tested and PROVEN winners.
So if that interests you…
I suggest you snag a spot on the training.
Again, it will take place on Wednesday, June 14th on Zoom at noon ET/9 AM PT.
It will be recorded.
So if you can’t make it, or if you can’t be there for the whole thing, you’ll get the recordings sent to you the day after the training.
I don’t have a fancy sales page to sell you on this training.
So if you want to be a part of it, and you want to learn the 13 most profitable email hooks of all time…
Then just head over to the checkout page and get signed up.
You can grab your spot right here.
– Justin
If you want to hear more from Justin, he has a private email list for top marketers, copywriters and business owners. To apply to be on the email list simply click the button below that says “apply now”.
