500 words turns into $5 million in sales?

Around 4 months ago my business partner, Stefan Georgi, was tasked with trying to beat the control for Mike Tyson’s protein powder.

At the time, the offer was working on Native traffic…

And bringing in a good number of sales…

But Stefan thought he could beat it, so he took a stab at it.

And guess what?

He ended up smashing the current control by more than 60%.

That means the business owner is now making 60% more sales than he was before.

So he was as happy as a pig in shit…

And Stefan got a nice $50,000 payday from it.

And as amazing as that was for both of them…

Here’s what’s really interesting to me…

What Stefan did to beat the control wasn’t what you usually see from most copywriters…

It wasn’t about his writing being better…

Or him finding a more engaging story…

The difference?

His new lead had a “primal appeal”.

Meaning that it simply appealed to a lot more people than the old lead.

And as a result, his lead crushed the control…

Now you’re probably wondering what exactly Stefan said in his “primal appeal” that made it convert so well…

Well…

That’s what we’re gonna share with you on Wednesday on the Zoom call we’re hosting together.

Stefan is gonna be breaking down the Mike Tyson lead he wrote (and the previous control that he beat)…

And showing you exactly what he did to get such a big boost in sales.

PLUS…

He’s also gonna show you how you can do the same when you’re trying to beat a control.

So I highly suggest you join us on this call.

I always say Stefan is the #1 copywriter in the world…

And lately he’s been on a hot streak like Michael Jordan in the 90’s.

Just win after win after win.

So if you’re serious about beating controls, I highly suggest you join us on this call.

It’ll kick off at 2 PM ET/11 AM PT on Wednesday.

The call is totally free.

All you gotta do is register beforehand.

So head on over to the link below and save yourself a spot on the call…