A question came in yesterday morning from a copywriter named Kenny…
“I get confused by upsells. I’m writing one for a client now, but I’m not sure hot to event start writing the upsell. Should it sound like a sales page?”
Good question.
Here’s the deal…
The worst thing you can do with upsells is try to be creative and come up with something new.
What you really want to do is to model what’s already working on another offer.
For example…
One of the guys in our mastermind, Jay Deiboldt, has a killer first upsell in the credit repair niche.
So his customer buys his $39 credit repair book on the front-end.
And then Jay sells them a $97 software on the upsell that basically fixes their credit for them.
And this upsell crushes for Jay.
So we know this model works…
Both his offer and the copy.
Now here’s what’s interesting…
My buddy Blake looked at what Jay was doing…
And modeled his first upsell the exact same way.
And here’s the thing…
Blake is not in the credit repair niche…
He’s in the men’s dating niche.
Specifically he’s teaching guys how to meet women on Tinder, Bumble and all that.
Yet, by using the same model he was able to get his first upsell to convert at 44%.
Which is an insane conversion rate.
But what’s even crazier…
Is that Blake is NOT a copywriter!
He’s never written a sales page…
Or an upsell in his life…
In fact, this dating offer was the first offer he’s ever put out.
And he still got the upsell to convert at 44%!
Which kind of proves my point…
The easiest (and best) way to get a killer upsell is to simply model an upsell that’s already working.
Problem is, it’s tough to note which upsells are working.
Unless you’re privy to that kind of data…
Or you’re on the inside at a company, it’s hard to know.
Luckily for you though, I talk to a lot of people who have killer upsells.
And they share with me what’s working.
So I put together a swipe file of 8 of the highest-converting upsells I’ve ever seen for you.
These upsells are from multiple niches including…
– a supplement upsell selling “more bottles” that converts over 40%
– a biz-opp offer that has a $97 front-end offer, and the upsell at $297 is converting at over 30%
– a survival offer that is able to sell a $497 upsell on a F+S offer
– a music education upsell that sells people into a membership site and converts at 62%
– a $39 upsell on a F+S offer that added nearly $6 to their AOV (this is enormous)
– a men’s dating upsell that’s $97 (for a $39 front-end product) that converts at 44%
– the best info product to supplement upsell I’ve seen in a long time (a must have if you’re writing for the health niche)
– a financial newsletter upsell that sold a $250 lifetime membership to the newsletter and converted at over 30%
I put all of these swipes into one handy PDF so that you can see what they’re doing.
And you can model their upsell copy.
So if you want to get your hands on this upsell swipe file…
All you gotta do is pick up a copy of my new Upsell Mastery course before Tuesday at midnight.
The swipe file is a free bonus with the course.
And I’d venture to say that the bonus might be worth even more than the course.
Cause it shows you REAL offers and what’s working for them in terms of their upsells.
So that whole swipe file is yours when you grab a copy of Upsell Mastery.
Upsell Mastery is going to retail on my website for $1499 after the launch is over.
But during the launch you can actually get a copy of the course for free.
Yep, I said free.
I know that sounds crazy…
But I figured out a way to give you the course for free that benefits BOTH you and I.
I shot ya a little video explaining it right here.
Feel free to give it a watch.
And make sure you take advantage of this deal before it ends on Tuesday, Nov 17th at midnight.
Cause after that the price goes up to $1499.
Here’s the link to get your copy of Upsell Mastery, along with the swipe file of the 8 highest converting upsells I’ve ever seen.
-> Get your FREE copy of Upsell Mastery
– Justin
If you want to hear more from Justin, he has a private email list for top marketers, copywriters and business owners. To apply to be on the email list simply click the button below that says “apply now”.
