One of the most overlooked parts of running a killer email promo is maximizing what you get paid…
For example…
Take a look at how much I made for each of the following email promos…
$89k – my list building training
$54k – how to write “Justin style emails”
$51k – my 13 Email Hooks training
$31k – Jerrod & Tanner’s PWAT email course
$25k – Stefan Georgi’s RMBC course
$22.5k – Todd Brown’s “Decade Plus” swipe file
Now, all of these promos did well…
Each one made me between $22k and $89k…
But here’s the thing…
If you look at the top three promos on the list…
They all have something in common.
Do you see what it is?
I’ll give you a hint…
They’re all my own courses.
When I promoted my own courses, I made between $54k and $89k on those promos…
But when I promoted someone else’s course…
I usually made between $22k and $35k.
Why is that?
Well, obviously my own stuff is gonna resonate better with the people on my list…
That’s one factor…
But the big, big factor that most people don’t think about is the PAYOUT.
When I promote my own offer, I get 100% of the money.
But when I promote Todd’s swipe file…
Or Stefan’s RMBC course…
I only get 50% of the money.
Well guess what?
If I’m only getting 50% of the money…
It’s gonna make a huge difference in how much money I make from the promo.
So even if my emails are on-point…
And even if the offer is a perfect fit for my list…
I’m still only getting 50% of the money.
Which makes it really hard for an affiliate promo to compete with my own offers.
Now this might be obvious to you…
And if it is, then you’re smarter than me.
Cause it took me a good year of consistently promoting offers for this to fully sink in.
Yes, the offer you promote matters…
And the emails you write matter as well…
But the payout also matters (a lot).
That’s why you always want to be promoting offers that maximize your payout.
Now there’s a few other ways to maximize your payout…
And this is just part of what I’m gonna show you in the “5-figure email promos” training I’m running this week.
If you missed my previous emails, Ian Stanley and I are teaming up for this training…
And on the training, we’re gonna show you how to consistently craft 5-figure email promos (even if you have a tiny list).
This will be right up your alley if you have your own list that you promote offers to…
Or if you’re a copywriter and you write email copy for clients…
Ian and I will be officially opening the doors for this training tomorrow (Monday).
And we’ll even have some cool prizes for the first 101 people that sign-up…
So if that interests you…
And you want to know the secret sauce to consistently running 5-figure email promos to small lists…
Be on the lookout for an email from me later today with all the details about the training…
Talk soon,
– Justin
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