I’m gonna peel back the curtain and show you the difference between an offer that was a total flop…
And one that brought in 320k buyers…
Here’s the story…
Back in 2017 my friend Dave Sinick had two different cookbooks he was trying to sell…
One was a cookbook called Paleo Plenty which had a bunch of “foodie” style recipes of summer salads, zucchini noodles and taro root chips.
The other was a cookbook called Paleo Sweets which showed you how to make paleo versions of your favorite brownies, chocolate chip cookies and ice cream.
Dave had a lot of hope for both of these books…
So he brought in a top notch copywriter and paid him $15k to write the sales pages.
He also had professional photos of all the food taken, so each page was loaded with mouth-watering pictures of the food.
So everything was in line for these cookbooks to be big winners.
But once Dave started running traffic to the pages…
He quickly realized that these two cookbooks couldn’t have performed more different.
The Paleo Plenty offer (the one with the summer salads and zucchini) turned out to be a huge flop.
I mean HUGE.
It was so bad that Dave was wondering if the cart was broken cause no one was buying it.
But the Paleo Sweets offer on the other hand…
Was a massive hit.
It converted right out of the gate.
And within a few weeks it was bringing in hundreds of new buyers every single day for them.
Think about that…
Both these offers had similar price points…
Both were cookbooks…
And both had top-notch copy…
Yet one crushed and the other was a flop.
Why?
Simple…
It’s because one offer was HIGHLY appealing and the other was not.
The reality is that eating chocolate cake, cookies and brownies is a hell of a lot more appealing than salads, zucchini and taro root chips.
That’s the difference.
And no amount of copy jiu-jitsu can makeup for that.
I mean you could put together an Avengers team of Gary Halbert, Eugene Schwartz, and Gary Bencivenga to re-do the copy for Paleo Plenty, and it’s still not gonna beat the dessert cookbook.
Why?
Cause people like cookies, cake and ice cream way more than they like salads and zucchini noodles.
That’s why.
So the big lesson here is simple.
If you want your offer to scale…
And bring in hundreds of buyers a day for you…
It needs to be a highly appealing offer.
Which begs the question…
How do I know if my offer is highly appealing?
Well…
That’s exactly what Ning Li and I are going to show you on the training we’re hosting next Wednesday.
We’re gonna reveal our “secret sauce” for creating a highly appealing “pocket change” offer that can bring in hundreds of buyers a day and build you a massive email list.
We’re also gonna show ya…
– how to put 1000, 10,000 or even 100,000 new buyers on your email list without it costing you a dime
– why a Pocket Change Offer is the perfect offer to build a list with if you’re NOT well known or you’re NOT an expert
– how to know if your Pocket Change Offer will be a winner BEFORE you even create the product (Ning has written 14 winning offers in a row using this formula)
– the 2 most important parts of a winning Pocket Change Offer (get these 2 things right and you’ll put hundreds of new buyers on your list each day, get it wrong and your offer will be a dud)
– how to make sure your Pocket Change Offer breaks even on cold traffic so you don’t have to pay for traffic
– the exact price you should sell your Pocket Change Offer for if you want to maximize your sales (the price will vary depending on your niche, but we’ll show you the best price for your offer based on the niche you choose)
– the 2 best traffic sources that we’ve used to sell Pocket Change Offers (we’ll show you winning examples of ads for both of these traffic sources)
– PLUS…we’ll also share real-world examples of Pocket Change Offers that are running right now in dozens of niches like dating, business, copywriting, survival, gardening, politics, cooking, food products, supplements and more…
So that’s what the training is all about.
Ning and I put a ton of effort into this training…
And I think it will be insanely helpful for you if…
– You already have your own email list and you’d like to quickly grow that list (for free)
– You don’t have a list, but you’d like to build one WITHOUT spending a bunch of money to do it
– You want to help your clients build their list faster so they pay you more
If any of those sound like you…
Then this training will be right up your alley.
So if that appeals to you…
Then I suggest you join Ning and I on this training next Wednesday, July 26th at noon ET/9 AM PT.
Plan on the training lasting about 2 hours…
If you can’t make it to the live training, or if you need to step away for any reason, you will get all the recordings, and a transcription of the call so you can watch it or read it whenever you’d like.
So that’s the deal…
If you’re wondering about the price of the training…
Many of the online trainings and workshops I’ve done in the past have cost as much as $1500.
But this one won’t cost you $1500.
In fact, it won’t even cost you $500…
If you sign-up today, the price for the training is just $197.
You can also split it into two payments of $99 if that’s easier on your cash flow.
Either way, it’s a hell of a deal.
Especially if you’re serious about building a massive email list (in any niche)…
So if that interests you…
I suggest you snag a spot on the training.
Again, it will take place on Wednesday, July 26th on Zoom at noon ET/9 AM PT.
It will be recorded.
So if you can’t make it, or if you can’t be there for the whole thing, you’ll get the recordings and the transcription sent to you the day after the training.
I don’t have a fancy sales page to sell you on this training.
So if you want to be a part of it, and you want to learn how to build a massive email list for free using “pocket change” offers…
Then just head over to the checkout page and get signed up.
You can grab your spot right here.
– Justin
If you want to hear more from Justin, he has a private email list for top marketers, copywriters and business owners. To apply to be on the email list simply click the button below that says “apply now”.
