Next week I’m gonna be launching a special Black Friday sale to my list…
But instead of just launching it like I normally would…
Leading up to the launch, I’m going to give you a behind the scenes look into how I created the whole campaign (the offer, the price, the copy and the bonuses)…
That way you can see how I think…
And how I put it all together…
Sound good?
Alright, let’s start with the foundation of the whole campaign, which is the offer.
I battled back and forth on what to sell for Black Friday.
Last year I sold Tanner Henkel & Jerrod Harlan’s course on email copy (on a special payment plan) and that did really well…
The year before I sold Stefan Georgi’s RMBC copywriting system (which also did really well)…
So I was originally leaning towards selling an affiliate offer.
Why?
Cause it’s less work…
And it’s easier on me…
But I decided not to do that for a few reasons…
1. With an affiliate offer, I’m still only getting paid 50% of the revenue generated, so even if it does really well, I’m still making just 50% of the revenue
2. I already have a bunch of courses of my own, and I could easily put together a “bundle offer” of all of them that I know people would gobble up
So after thinking about it for a bit…
I decided to do the bundle offer.
So I’m going to package up 6 of my best courses (all around email copy and list building)…
And sell those for one special price.
Which I think will do really well to my list.
Most of these courses were only available during the week I launched them.
And have not been available since then (except on a re-launch)…
So a lot of my list missed out on them…
And this bundle will give you the chance to snag all of the courses in one swoop.
Now one problem I ran into with this bundle offer is the fact that most of the best buyers on my list already have a couple of these courses…
So to make this appealing to them…
I’m actually going to have a special link for people who’ve already purchased 3 or more of my courses.
So they’ll get rewarded for having supported me in the past…
And then the new buyers will also get an amazing deal on all six of my courses…
So that’s the offer…
And I think it’ll do really well.
Especially when you include the mega bonus that I’m going to give everyone that purchases.
I don’t want to reveal too much about the bonus…
But it’s worth $2,000 and includes live access to me and some of the top email marketers in the world…
I think a lot of people will purchase the bundle just for the bonus alone.
So I’ll tell you all about that tomorrow…
I’ll show you how I came up with the bonus, what it is, and why I think it’ll be attractive to many of the people on my list.
So if you want to see that breakdown…
Keep your eyes peeled for an email from me tomorrow morning.
– Justin
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