After coaching hundreds of copywriters, there’s one thing I’ve noticed that separates the copywriters who can knock out a piece of copy in a week vs. the writers who take months to do it.
And it has nothing to do with their experience level…
Or even how good of a writer they are.
Sure, both of those things help…
But there’s something that matters way more than both those things when it comes to how fast you write.
Wanna know what it is?
Well here’s a hint…
It’s NOT about the writing.
It’s about what you do BEFORE you write.
That’s the secret.
And here’s what I mean by that…
The absolute worst thing you can do is sit down at your laptop and try to write a sales letter, or an email, or an ad with no idea what you’re gonna write about.
You need ideas BEFORE you open your laptop.
And by ideas I mean…
– a summary of what you’re selling
– the benefits of how the product will help them
– proof that it works
– how your product compares to other options they might be considering
– why they should buy today instead of waiting til next week (this is a biggie)
If you don’t have these things, then it’s gonna be like pulling teeth trying to write.
You’ll just stare at the blank Google Doc…
And try to come up with ideas on the spot.
That’s not a recipe for success.
I don’t know any high-level copywriter (AKA someone making $20k or more a month) who does that.
All the great ones understand that the work you do BEFORE you write is crucial.
So they don’t skip it.
They embrace it.
Now, there’s tons of different ways you can do the pre-writing work.
You can have research documents…
Or an outline with what you want to hit on…
But my favorite way is the index card system that Kevin Rogers came up with.
All you do is take 10 regular index cards…
And you outline your sales argument…
So you’ll hit on things like your big selling proposition…
And the pain points your buyer is feeling.
This takes just a few minutes to do…
But once you do it, you’ll KNOW exactly what you should write about in your copy.
You don’t have to stare at the blank screen anymore and try to come up with ideas on the spot.
Cause your ideas will be right in front of you.
And as a result, your writing will get a lot faster.
And you might be able to knock out a sales letter in a week or two instead of two months.
So if that piques your interest…
I highly suggest grabbing a copy of Kevin’s index card copy system.
It’s super easy to use…
And it will help you to never have to worry about the blank page again.
So it’s well worth having…
And what’s really cool is that while most copywriting courses are usually $1000 or $2000…
This one is super affordable.
It’s not gonna cost you 1000 bucks…
Or even 100 bucks for that matter.
If you snag a copy today, you can get the whole course for just $27.
Which is a hell of a deal.
So if you’re interested in writing faster…
And no longer having to deal with staring at a blank page when you start to write…
Grab a copy of Kev’s course today while you can.
You can see what the course is all about and snag your copy right here.
– Justin
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