“You’re not hooking me in the headline, so the rest of the copy is worthless”
This is something A-list copywriter David Deutsch used to repeat to me over and over when I mentored under him.
Basically what I would do is write “good” copy…
But then I wouldn’t put enough effort into the headline to really rope people in.
The result?
People weren’t “hooked”.
So they would just read the headline and then bail.
Which makes it pretty damn hard to make sales.
So the secret is you have to hook ’em right from the start.
Which is what a GREAT headline does.
I’ve personally seen a GREAT headline take an offer from 20 sales a day to 500 a day (seriously).
That’s how much this matters.
And it’s why I’m gonna host a special Zoom call tomorrow w/Stefan Georgi on this very topic.
If you don’t know Stefan, he’s probably the #1 copywriter in the world right now…
And on the call we’re going to breakdown a new “primal appeal” headline that has been working really well these last 6 months.
We’ll show you how that headline works…
And how you can use it in your own copy to get 20%, 50% and even 80% boosts in conversions.
So we’ll cover all that on the call tomorrow…
The call starts at 2 PM ET/11 AM PT.
Last I checked we already have 703 people registered for the call.
So if you want to join us, I suggest you save your seat now.
Here’s the link to do that…
-> The NEW headline style that’s boosting sales 50-60%
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