I want to give a big shoutout to Copy Accelerator member Jonathan Boyd for recently scaling his “learn to play guitar” offer to 70 sales a day on cold traffic.
Jonathan has been a member of our mastermind since it launched in early 2019.
And as he told me last week, he had tried multiple times to launch a guitar offer online.
Most of them never really “hit”.
But he knew he was close.
Because before creating these offers, Jonathan actually owned a music school where he taught people how to play guitar in person.
So he was working with students every single day.
He knew firsthand what their pain points were…
And what they were struggling with…
As he told me, “once you hit a certain level with guitar and you know how to play basic chords, almost everyone struggles with being able to “instinctively” play guitar.”
This was the same problem he had when learning guitar.
So armed with this knowledge, he created a course for guitar players that solved this problem.
Once he had the course complete, he started running some Facebook traffic to it.
At first it wasn’t much…
But over the last few months, he’s been able to dial in the ads and the upsells to the point that he’s now bringing in 60-70 buyers a day on average.
Which is incredible.
And not only that…
But he’s put nearly 500 of these new buyers into a monthly membership site that’s $37 a month.
So not only does he have a bunch of new buyers coming in everyday, but he’s also building a real asset with his membership site.
Both Stefan and I couldn’t be more proud of Jonathan and the success he’s seeing.
He took an idea he was passionate about…
And created a product that truly helps guitar players get better at playing.
If you want to hear more about how Jonathan came up with the hook, the upsells and the ads for his product, then I suggest you check out the video I posted with him in our free Facebook group.
This will be right up your alley if you’re a copywriter and you want to create your own offer.
You can watch the video in our FB group here.
(Note, if you’re not a member yet, just request to join and I’ll approve you)
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