The first person I ever mentored with copywriting was my buddy Tanner Henkel.
When we met, Tanner was still working at Abercrombie and Fitch…
So his days were spent folding clothes…
And making sure teenagers weren’t stealing t-shirts from the dressing rooms.
Needless to say he didn’t want to do this long term.
So he was looking for a way out.
Tanner mentioned to me that he had been interested in “doing his own thing” for a while.
And he was even on a few email lists trying to learn how to do something online.
But he wasn’t sure where to start.
At this point, didn’t know Tanner that well.
But I saw the potential in him…
He was a hard worker…
He had ambition…
But he just needed some guidance.
So I helped him get started learning email copy.
Why email copy?
Well because I believe it’s the easiest form of copy to learn.
It’s short…
And there’s not a lot to it (unlike a long sales page)
So I taught Tanner the ins-and-outs of writing email copy.
I had no idea how fast he would pick it up…
But to my surprise, within a few months, Tanner took on his first client who paid him $2,000 a month to write emails for his basketball offer.
Which was a huge first step.
Not only was Tanner getting paid to write copy…
But it was the first time that he realized “I can do this”.
From there, Tanner went on to land a 6-figure gig writing emails for Natural Health Sherpa.
He was writing multiple emails a day for them…
Testing different subject lines…
Testing email creatives…
He was getting an MBA in email copy.
During his time at Sherpa, Tanner took what I taught him and started to develop his own method for writing emails.
Something that was shorter…
And a lot punchier…
As a result of this, his copy really started to crush.
He was knocking-off controls that had been running for months.
His affiliate emails were beating out every other writer that they tested.
During this time, Tanner was able to help the NHS guys go from $2 million with their email list to nearly $6.6 million in just a year.
So a huge win…
Since then, Tanner has gone on to do the same thing for the guys at VShred (a $200 million dollar business).
His emails are bringing in 2-3x the sales that they were doing before he got there.
Which they’re obviously pleased about.
So Tanner got a nice raise because of it.
Now here’s what’s interesting about all of that.
Tanner is the kind of guy who just puts his head down and works.
Even though he’s one of the best email copywriters in the world now, he’s not the type who is looking for recognition or accolades.
So when I told him he needed to start teaching his email formula to people, he kind of shrugged it off.
He didn’t want it to be a distraction…
However…
After months of prodding from me (and a few other people)
I finally convinced him to to teach the secret sauce behind his emails that beat other emails by 2-3x.
This is the email formula that helped take NHS from $2 million in email profit to $6.6 million in email profit in a year.
It’s also the formula that has allowed Tanner to get paid as much as $20k for a single email as a copywriter (you don’t see that often).
So needless to say, his formula works.
And the best part is that the formula is super simple.
There’s no struggling with what to write about…
Or trouble finding a hook…
He shows you exactly how to do that.
And how to write killer 120 word emails that convert like crazy.
So…
If that tickles your fancy…
And you want to see his formula for writing killer emails that sell your own offers, affiliate offers or simply emails you can write for a client (if you’re a copywriter)…
I suggest you snag a copy of Tanner’s new email course.
It’s called the “7 figure email machine”.
And in it he details the PWAT formula that him and Jerrod Harlan came up with for writing high-converting emails.
Honestly, if you write email copy…
Or you want to get into email copy, this course is a game-changer.
There’s only a handful of people I ask for advice when it comes to email these days.
And Tanner is one of them.
So I fully endorse this.
Right now his email course is priced at $1497.
Which is a steal for how much money it will make you…
However…
Over the weekend, Tanner decided to hook my readers up with a big discount on the course.
So instead of paying $1497, you can get the entire “7 figure email machine” for just $997.
All you have to do is use the code “JUSTIN500” at checkout.
And you save $500 off the regular price.
Which is pretty sweet…
So…
If you want to learn how to write simple, 120-word emails that convert 2-3x better than most emails…
I suggest you grab the course.
The PWAT formula that Tanner teaches has been proven to work in health, financial, biz opp, credit repair, guitar training and more.
So whether you have your own offers…
Or you write copy for clients…
I think this course will help you make a whole lot of moolah.
You can see exactly what’s in the course and read all about it right here.
– Justin
P.S. – make sure you use the code “JUSTIN500” at checkout to save $500.
Here’s the link again…
If you want to hear more from Justin, he has a private email list for top marketers, copywriters and business owners. To apply to be on the email list simply click the button below that says “apply now”.
