One thing I constantly hammer home is that almost ALL of the money in direct response is made through email.
Case in point…
Here’s a breakdown of how much money I’ve made over the last five years from email, Youtube and Instagram.
For a baseline, let’s start with my subscriber/follower counts on each platform.
Youtube – 10.5k subscribers
Instagram – 14k followers
Email – 11k subscribers
So all three of these are basically in the same ballpark as far as subscriber counts.
However…
The amount of money I’ve made from each of these platforms is very, very different.
For example…
Instagram – $6138 in revenue
I don’t promote a whole lot on Instagram (I used to do it more), but when I do promote, it doesn’t make me a lot of money.
Overall I’ve sold 3 tickets to a previous Copy Accelerator event through Instagram ($1650 each).
And I sold 4 people on a live freelancer training I did last year (@$297 each).
Now I know I could be doing a lot more to facilitate sales on IG, but for me IG is more just for fun.
I use it to keep up with friends, and to post pictures of things I’m doing.
So selling is really not a focus.
And that’s why it’s only made me $6138 to date.
Now let’s look at Youtube…
Youtube – $27,300 in revenue
I’ve been posting videos on Youtube for nearly three years now.
Youtube for me is mostly just a way to reach new people, and to funnel them onto my email list (it brings me a few hundred opt-ins each month).
But in terms of making money…
Youtube did a decent job of making sales to the live events I used to run with Copy Accelerator.
I know we sold 12 tickets to Copy Accelerator events (at $1650 each) through videos I posted on Youtube.
And I also made about $7500 in affiliate commissions from a video I did with Stefan about his RMBC copywriting course.
So overall Youtube has made me around $27,300 in sales.
That’s better than Instagram, but still not that much money when compared to my email list.
Which is what I want to show you next…
Email – $5.1 million in take home pay
This is approximately how much I’ve made from email since the inception of my email list in April of 2018.
Everything I did from coaching to consulting to affiliate promos to selling courses came from my email list.
And the craziest part is that I don’t even have a big list.
For the first two years my list was around 1000 people.
Then it was 3000 people for a year…
Now it’s around 11,000 people…
Which in the world of email lists is not very big.
Yet, with a small list I was still able to…
– make $20k-$45k on each affiliate promo
– create a $45,000 a month print newsletter business
– put 300-400 people into our live events at $1650 per ticket
– pull-in $89,000 in a week selling a low ticket course
– build a coaching program that paid me between 1-1.5 million dollars a year
So for me, email wins in a landslide.
It’s not even close.
Email is what drove pretty much all the revenue in my businesses over the last few years.
And there’s a good reason for this…
People are conditioned to buy things through email.
And people are especially conditioned to buy things when they have a REAL bond with the person sending them the email.
That’s the key.
Which is why that “bond” has been my focus over the last 4 years with my email list.
Now, creating this bond is actually easier than you might think.
It’s not rocket science.
However, most people screw it up (and they wind-up losing GOOD customers because of it)
You probably don’t want that to happen…
And I don’t want that for you…
So I want to help you.
Here’s the deal…
As of this morning, I re-opened my training on how to write personality-driven emails (AKA emails like mine) for maximum money and maximum influence.
And on the training I’m gonna show you…
– the 9 most profitable email types you can send to your list (this makes it super easy to know what to write about)
– how to get 50-60% open rates on the emails you send (this is what I’ve averaged for the past three years)
– how to sell things through email and have your list LOVE you for it (instead of hating you and unsubscribing)
– how I’m able to bring in $20k-$45k a month promoting affiliate offers using nothing but personality-driven emails (I’ll show you a full 7-day example of how to do this)
– how to write “Justin style” emails for your clients (we’ll dive into how you can get stories and topics from a client so you can write in their voice)
– how often you should sell in your emails vs. how often you should send “bonding” emails
– how to get people to open your email every single day simply because it’s you sending it (this one has is really the foundation of my email style, and I don’t think I’ve ever revealed it before)
– 4 simple list building strategies for putting buyers on your list (this could be it’s own course, but I’ll breakdown 4 of my favorite list building methods that you can use right now to build a list)
– A swipe file of how to use “Justin style” emails in niches like health, financial, coaching, biz-op, survival, dating, music, hobby niches and more
– plus much, much more
So that’s what the “Justin style” email training is all about.
And I think this training is for you if…
– You already have a list, and you’d like to have a proven blueprint for how to write personality-driven emails that drive huge amounts of sales
– You currently write copy for clients and you’d like to make your clients more sales without the traditional churn-n-burn emails that most people send
– You’re currently a coach, expert or consultant who wants to have a list that will buy high-ticket services and programs from you without balking at the price
– You’re a copywriter that wants to create your own list so you can escape the feast-or-famine of freelancing
– You’re in a regular job but you’re looking for a side hustle that doesn’t take a lot of money to get started
If any of those sound like you, I think you’ll probably get a lot out of this training.
And here’s the best part…
When I originally released this training, the price was $197.
And at that price, pretty much everyone who bought it agreed that it was a steal.
But during this special re-launch of the training, I’m going to offer you an even better deal.
Instead of paying $197 upfront…
You can get the entire training for just three payments of $67.
That means it’s just $67 to get access to the training today.
And you can pay the rest over the next two months.
That’s a killer deal if you ask me…
Especially when you consider that the information I”m sharing with you in this training has personally allowed me to…
– rake in $89,000 in a single week by writing just 13 emails
– launch a $45,000 a month print newsletter business
– make as much as $47,000 promoting an affiliate offer (this is great because I don’t even have to create the product)
– fill live events with 350+ people
– create a coaching program that was making around $4 million a year at it’s peak (with most of that being profit)
– position myself as a top expert in the copywriting niche
– got me invited to speak at big industry events like Russell Brunson’s mastermind, Titans Mastermind and Mimosa Mastermind
My emails generated all of that.
Which is why I’m excited to teach you the “secret sauce” behind all of this in my newly released email training.
Again the training was $197 when I initially released it…
But you can snag it today on a special payment plan where you pay just $67 today (and pay the rest over the next two months).
So if that floats your boat…
I suggest snapping up the training up as soon as you can.
I don’t have a fancy sales page to sell you on this thing…
So if you’re interested in learning how to write personality-driven emails that make a LOT of moolah (without being salesy or hypey)…
Head over to the checkout page and grab the training right here.
– Justin
If you want to hear more from Justin, he has a private email list for top marketers, copywriters and business owners. To apply to be on the email list simply click the button below that says “apply now”.
