Most of the time in these emails, I give you advice on what to do to make money, or to write killer copy…
But today I’m gonna flip the script.
And I’m gonna show you exactly what to do if you want to ensure your business FAILS.
Starting with…
1. Jump from one idea to the next, and never commit to ONE thing
2. Believe that you don’t need any help and that you can learn everything on your own
3. Create products based on what YOU want to sell, and not what your customers want to buy
4. Write flat, lifeless copy that doesn’t stir up people’s emotions
5. Ignore all the offers that are currently working in your niche and try to do something completely different
6. Have no idea who your customer is, how they think or how they feel on a daily basis
7. Focus on everything in your business except making sales
8. Demand your customer acquisition be profitable on day 1 (AKA you’re not ok with breaking even or losing money to acquire a customer)
9. Get buyers on your list and then never sell them more products or services
10. Email your list just once a month because you’re worried about upsetting people
I could go on and on with this…
But you get the point.
If you wanted to ensure yourself a crappy business, this would be the blueprint.
So I ask you…
Are you doing any of these things?
Be honest with yourself.
Cause if you’re doing some of these things…
Then it might be time to rethink what you’re doing.
Cause you’re going down the wrong road.
And if you keep it up, you’re guaranteed to have a shitty business.
One that frustrates the hell out of you…
And doesn’t make you much money.
That’s not what I want for you.
And I doubt that’s what you want for yourself.
So if you’re doing any of the things on this list…
It might be time for a change…
That’s all I got for today.
Enjoy your Wednesday,
– Justin
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