With the Copy Accelerator event just a few weeks away (Feb 28th), I want to give you my best tip for getting “noticed” at live events.
This is something I screwed-up for many years…
But when I finally “got it”, it made a huge difference with helping me connect with the heavy hitters in the room.
Here’s the story…
Back in the day when I went to events, I dressed like your typical internet marketing bum.
Which meant I wore an old t-shirt…
Gym shorts…
And sometimes even sandals.
I did not give any thought to what I was wearing.
I just wanted to be comfortable.
However…
About 6 years ago I had a breakthrough that completely changed what I wore to events.
And this breakthrough came from none other than Mr. Dan Kennedy himself.
Dan was doing an event on “high fee coaching” and he mentioned that when he used to sell from the stage he would actually split-test the suits he wore to see if they affected his sales.
After enough tests, Dan realized that when he did NOT wear a tie, he’d sell about 15% less stuff on average.
I remember hearing this and a lightbulb went off in my head.
“If he sees that big of a sales drop from wearing a tie vs not wearing a tie, I can’t imagine how much wearing shorts and tshirts is hurting me”
Now at the time, I wasn’t specifically selling stuff from the stage like Dan…
I was just going to events as an attendee.
However…
Same rules apply.
Anytime you’re at an event, people make split-second decisions about you based on what you wear.
A guy in a blazer is automatically more trustworthy than a guy in shorts and a tee.
A woman in business clothes is more respected than a woman in yoga pants.
And in an industry full of frauds and fakers…
This is important.
Personally I noticed a huge difference in how people treated me when I started dressing better at events.
They took me more seriously…
They looked at me as an authority…
Think about it…
Who’s dressed the best at events?
Guys like Ryan Deiss, Dan Kennedy, Kevin Harrington…
I.E. all the most successful people.
Which is why I’m a big believer in doing the same.
So if you take just one thing away from this email, it’s that you should dress better at events.
You don’t necessarily have to wear a suit like I do…
But you should look professional.
It makes an impression.
And if you’re an up-and-comer, I think it’s even more important to heed this advice.
So do what you will with that info..
And If you haven’ picked up your ticket yet to our Feb 28th mastermind, the clock is ticking.
You can come mastermind with me, Stefan Georgi, Alen Sultanic, Chris Evans, Marcella Allison, Kim Krause Schwalm, Kevin Rogers, Ron Lynch and Jason Capital.
You can attend LIVE or virtually from your home.
All the details are here…
– Justin
If you want to hear more from Justin, he has a private email list for top marketers, copywriters and business owners. To apply to be on the email list simply click the button below that says “apply now”.
