Yesterday I had a “marketing epiphany” from a simple trip to Target.
Let me explain…
During the morning I noticed my skin was dry, so I ran to target to get a bottle of lotion.
Once I got there, I started browsing the aisles to try and find lotion, but I kept coming up empty…
I found shampoo…
I found facial cleansers…
I found make-up…
I found hair care products…
But no lotion.
Eventually I found the lotion…
That part doesn’t really matter.
It was just a basic bottle of lotion.
But more important than that, is the I marketing epiphany I had while I was on the hunt for the lotion.
Here’s what I realized…
Almost every aisle I was going through while looking for the lotion was targeted at women.
The make-up, the face creams, the hair products…
There were at least 9 aisles in a row that were all dedicated to women.
That in itself is interesting.
But then if you dig a little deeper it gets even more interesting.
If you breakdown all of the products in those 9 aisles, they pretty much have two main promises.
– They help women look more attractive
– They help women look younger
That’s the whole deal.
Nine entire aisles dedicated to women’s looks.
Everything from shampoo to face creams to make-up to curling irons…
The fact that they have 9 aisles of this is a big in-your-face marketing lesson.
Why?
Because it says very clearly…
This is what women want.
Target wouldn’t have nine aisles of beauty products if it wasn’t selling well (especially near the front of the store which is premium space).
So what can you do with this info?
Use to to your advantage.
If you’re writing copy for beauty products…
Or health products…
And the main buyer is women…
Your copy should be all about how it will help them feel more attractive and look younger.
That’s what they want.
They want to avoid getting old…
And avoid feeling “invisible”…
They want to roll back the clock and have the skin and hair they had 10-15 years ago.
We can debate all day what people really want…
But at the end of the day, what they spend money on is what they want.
That can’t be debated.
So if you’re trying to sell products or ebooks, you want to make sure you’re selling something that people are already spending money on.
That’s the big lesson here.
So next time you’re coming up with a new product…
Or writing copy…
Keep this in mind.
What people spend money on is what they want.
Make sense?
I hope so.
Cause that’s all I got for ya today.
Enjoy your Tuesday,
– Justin
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