Back in 2018 when I started mentoring my first mentee (Tanner) I had a realization that completely changed my views on email copy forever.
Here’s the story…
Before I worked with Tanner, all I had ever done email wise was write personality-driven emails.
I did it with my fitness list…
I did it with my anti-aging list…
And guess what?
It worked like crazy.
In fact, my supplement business which hit $23 million in sales in a single year was ALL about personality-driven emails on the backend.
So I was convinced this was THE way to write email copy.
So when I started mentoring Tanner, that’s exactly what I taught him.
I taught him how to tell stories…
And how to infuse your personality into those stories…
AKA personality-driven emails.
However…
When Tanner eventually got hired by Natural Health Sherpa (an 8-figure health biz with a million person email list) they didn’t want him to write personality driven emails.
They wanted him to write what they call short “click driver” emails.
The whole idea with a click driver email was simply to get people to click the link…
And get them over to the VSL or sales page so they could buy.
There was no personality in these emails…
No long term bonding…
Just a lot of curiosity and proof to get people to click…
At first when he told me about this style of email, I thought it was stupid.
Cause at the time I believed you should always use personality driven emails…
But as time went on…
And Tanner showed me the revenue they were generating with these short “click driver” emails, I started to change my mind.
Why?
Because in a single year, they were able to take the revenue of the Sherpa list from around $2 million bucks up to $6.2 million.
So they more than tripled the revenue!
And they did all that with these short, click-driver emails that took less than 15 minutes to write.
That was an eye opener for me.
It made me realize not every list needs to have personality driven emails…
Some lists (like those in health and biz op) are better off using click-driver emails and just making as many sales as possible.
And I saw this play out numerous times as I continued to coach copywriters…
The majority of people hiring copywriters in health and biz op didn’t care about long, personality driven emails.
They simply wanted short, click-driver style emails that made a bunch of sales.
That’s what they cared about.
Which is why I urged Tanner to create a course teaching his email method.
That way other copywriters, and other business owners would benefit from it…
And that my friend, brings me to the reason I’m writing you this email…
Recently, Tanner & Jerrod Harlan (his writing partner) decided to re-open their email course that reveals their famous 120-word email template…
This template has been so effective that it helped Natural Health Sherpa increase their email revenue from $2 million a year to over $6.2 million a year…
It helped Breakthrough Guitar go from a dormant list to doing over $500k in email revenue in their first year…
It helped Miami MD add $1.4 million in revenue to their emails in just eight months…
It took Credit Secrets from $35k a month in email revenue to $97k in their first month using it…
And it’s recently helped Clickfunnels launch two different offers this year that brought in $710k and $520k respectively…
So the template is legit.
And I’ve seen it crush for selling everything from your own internal offers to affiliate offers.
I’ve also seen it work for promoting VSLs, long sales letters and even webinars.
Plus…it can be used in every niche out there like health, crypto, financial, guitar, skincare, coaching, biz opp, personal development and more…
So it works for damn near everything…
Plus, like I said it’s only 120 words.
Which means it’s easy to write…
So instead of taking hours to write an email…
You can use this template and knock-out a winning email in less than 15 minutes…
So I’m a big fan of the template that Tanner & Jerrod came up with…
And if you’re interested in seeing what it’s all about…
Today would be a good time to check it out.
Why?
Cause for the next few days, Tanner and Jerrod are running a special deal on their email course to celebrate Jerrod’s new gig as the copywriter at Clickfunnels who’s writing all of Russell Brunson and Dan Kennedy’s emails (pretty cool in my book).
So for the next few days…
Instead of paying $997 for their email course like you usually would…
You can get the course for just $97 today (and then three more payments of $297 in the future).
This way it’s easier on your cash flow…
And you can spread the payments out over a couple of months…
Plus it allows you to dive into the course TODAY for just $97 upfront.
So if that piques your interest…
And you want to see the 120-word template these guys use to make significantly more money from the emails they write…
Then I suggest checking this out.
You can all the details on the special deal they’re running and snag a copy of the course for just $97 upfront (and pay the rest later) right here.
– Justin
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