Back in 2017 (right after I moved to Austin), I went to an event where Roland Frasier was speaking about acquiring businesses and what he shared in that talk totally blew my mind…
For example…
In one of his survival companies, they had a water filter offer that was one of their hottest offers.
So in order to keep up with demand they were buying truckloads of water filters from a specific supplier.
After years of doing this, Roland had the realization that it’d be smart for them to simply own the water filter company that they were buying from.
Why?
Cause if they owned the water filter company, they wouldn’t have to pay the extra 40% mark-up they were currently paying.
So their profits would be a lot higher…
And the added profit would also allow them to buy more for ads (which would bring them more customers).
So being the smart guy that Roland is…
He worked out a deal to buy the water filter company (for $0 down)…
Which ended up exploding the growth of their survival business.
I’ll give ya another example…
One of Roland’s businesses was an info-product business in the DIY space.
At the time, there was one DIY website that they were buying a LOT of advertising on because the traffic converted really well for their DIY offers.
So what did Roland do?
He worked out a deal with the DIY website to acquire the website, and the email list…
That way they could put their offers all over the site and in the emails…
This is what Roland is a master at.
Growth through low cost acquisitions…
And it’s also why I’m writing to you today…
Recently Roland put out a new book (with Jay Abraham) that’s all about acquiring businesses without spending money to do it.
Some of the examples he shares in the book are like the ones I talked about where he acquires an entire company…
Other ones are assets he acquires like email lists, Facebook groups, Youtube channels…
It’s pretty fascinating stuff.
Especially because he’s able to work out creative financing deals where he’s not handing over a bunch of money to buy these businesses.
Maybe that’s something you’re interested in…
Maybe it’s not..
But if it is…
I’d highly encourage you to pick up a copy of Roland & Jay’s new book on Amazon.
I finished reading the book this weekend, and it already spurred a bunch of ideas for me in terms of assets I’m gonna try to acquire for my biz.
So I highly recommend it…
One note on the book though…
This is an advanced level book.
It’s certainly not for newbies…
Or for people who email me saying “please sirs teach me how to make monies”.
You need to have a good idea of how businesses work to understand this book…
And you need to be interested in acquiring other businesses, websites, email lists, Facebook groups and other assets…
So if that sounds like you…
I suggest popping over to Amazon and picking the book up right here.
I hope ya do.
Cause it’s damn good…
And I think it’ll spark a lot of ideas for ya.
– Justin
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