I’ve gotten a handful of emails this week asking me WHY I think “pocket change” offers are such a good way to build a list…
So I’m gonna do a little comparison for ya…
I’m gonna breakdown the pros and cons of…
– pocket change offers
– lead gen
– full-priced offers.
That way you’ll see the pros & cons of each…
Sound good?
Alright…
First, let’s establish one thing…
Building a list is not easy.
There’s no magic button you can click that gives you a profitable email list in a day.
Each list building method is gonna take some work and they all have their own pros & cons…
For example…
Let’s look at lead gen…
This is where you simply get opt-ins and you put those opt-ins on your list.
Lead gen is the easiest list building method to setup cause all you need is an optin page and a PDF to give away for free.
So it’s quick to setup…
However lead gen has two problems…
1. Sometimes the leads are all broke, freebie seekers
2. You usually need to spend a bunch of money to get leads (and wait a long time to make that money back)
So while lead gen is very easy to setup…
It does cost money upfront, and your lead quality will vary a lot.
So that’s some of the pros and cons of lead gen.
Next, you have full-priced offers…
These are the typical offers you see on Clickbank that are promoted on most email lists.
They’re usually priced at $39, or $49 or $97.
They could be for a physical product (like a supplement)…
Or they could be for a digital product (like an ebook, a newsletter or a course)…
The pros of these offers is that if you can get someone to spend $49 or $97 with you, they’re gonna be a better buyer than someone who spends $7.
There’s no denying that.
However…
The big downside to the full-priced offer is that you usually need a 45 minute VSL with A-list level copy to make them work.
So you either need to be a great copywriter yourself…
Or you need to be able to shell out $25k-$50k to hire someone like Dan Ferrari or Stefan Georgi to write one for you.
So while the idea of getting a full-priced buyer on your list is very appealing.
It’s incredibly hard to pull off…
And odds are, unless you have A-level copy, you’re not gonna be able to do it.
So that’s some of the pros and cons of full-priced offers.
Now let’s look at the last list building method, which is the one I’ve been telling you about all week…
And that’s low-priced, “pocket change” offers.
The downside of these offers is that youre putting a person on your list who’s buying a $3-$10 offer.
So they won’t be as good of a buyer as let’s say a $97 buyer.
However…
I personally believe the pocket change offer is the easiest and fastest way to build a big email list for your average person…
Why?
1. These offers are less than $10, so because of the low price, your copy does not have to be A-level quality to get people to buy. Many of the best pocket change offers running right now, have very basic “boiler plate” copy on them
2. Also unlike with lead gen, with a pocket-change offer you’re making money on every sale (plus upsells). So if you do this right, you can spend $100 on ads and make $100 back that same day. That means you just put new buyers on your list and it cost you nothing.
This is why I’m such a fan of the pocket change offer.
When you compare ’em to lead gen…
And full priced offers…
They’re a better way to build a list.
Cause you’re not losing a bunch of money upfront…
And you’re not required to be a copy savant to get them to convert.
This is why tons of direct response businesses and coaches are using them like Paleohacks, Roland Frasier, Survival Life, Matt Artisan (dating), Newsmax, Healthy Back Institute (supplements)…
These offers convert…
And they can quickly put hundreds of buyers a day onto your email list.
So that’s why I’m a fan of ’em.
Anyways…
You’re obviously free to use whatever list building method fits your needs best.
But if you want to learn how to create a “pocket change” offer…
So that you can build yourself a nice, fat email list…
Then I suggest you pick-up a copy of the training that Ning Li and I put together on how to build a massive email list with low-priced, pocket change offers.
If you’re not familiar with Ning, he’s responsible for writing 14 winning pocket change offers that have added over 510,000 new buyers to the PaleoHacks email list.
510,000!
That’s a lot of buyers…
So Ning knows a thing or two about building a big email list with low-priced offers.
And in the training we put together, we show you…- how to put 1000, 10,000 or even 100,000 new buyers on your email list without it costing you a dime
– why a Pocket Change Offer is the perfect offer to build a list with if you’re NOT well known or you’re NOT an expert
– how to know if your Pocket Change Offer will be a winner BEFORE you even create the product (Ning has written 14 winning offers in a row using this formula)
– the 2 most important parts of a winning Pocket Change Offer (get these 2 things right and you’ll put hundreds of new buyers on your list each day, get it wrong and your offer will be a dud)
– the exact price you should sell your Pocket Change Offer for if you want to maximize your sales (the price will vary depending on your niche, but we’ll show you the best price for your offer based on the niche you choose)
– the 2 best traffic sources that Mike Geary swears by to sell his Pocket Change Offers (we’ll show you examples of winning ads and copy for both of these traffic sources)
– PLUS…real-world examples of Pocket Change Offers that are running right now in dozens of niches like dating, business, copywriting, survival, gardening, politics, cooking, food products, supplements and more…
So that’s what the training is all about.
Ning and I put a ton of effort into this training…
And I think it will be insanely helpful for you if…
– You already have your own email list and you’d like to quickly grow that list (for free)
– You don’t have a list, but you’d like to build one WITHOUT spending a bunch of money to do it
– You want to help your clients build their list faster so they pay you more
If any of those sound like you…
Then this training will be right up your alley.
So if that appeals to you…
Then I suggest you snag a copy of the training soon before I close the cart at 11:59 PM CT tonight.
You’ll get the full video recording of the training Ning and I did, a PDF of the slides and a transcript of the training as well.
So that’s the deal…
If you’re wondering about the price…
Many of the online trainings and workshops I’ve done in the past have cost as much as $1500.
But this one won’t cost you $1500.
In fact, it won’t even cost you $500…
If you grab a copy today, the price is just two payments of $99.
So it’s a hell of a deal.
Especially if you’re serious about building a massive email list (in any niche)…
So if that interests you…
I suggest you snag a copy in the next few hours…
Cause this offer expires tonight (Sunday) at 11:59 PM CT.
After that the cart will close…
And you won’t be able to get your hands on the training (I don’t let people buy after the deadline unlike most people).
So if you want this, I wouldn’t dilly dally.
You can see the “secret sauce” for building a massive email list with pocket change offers right here.
– Justin
If you want to hear more from Justin, he has a private email list for top marketers, copywriters and business owners. To apply to be on the email list simply click the button below that says “apply now”.
