After every launch I run, I like to share the lessons I learned from the launch with you.
Why?
That way you can learn from my insights…
And you can use ’em in your own marketing to make yourself some dough.
So with that said…
Let’s get into the lessons I learned from the 1-Day Cash Machine launch that just wrapped up last night.
First things first, let’s look at the stats.
Over the nine days of the launch, I pulled in $29,911 in total sales.
If you paid attention to the launch, then you know that previous 1-Day Cash Machines I ran pulled in $89k and $54k.
So this one did not do anywhere near as many sales as the other two…
Which is not entirely surprising to me.
I had a feeling before the launch started that the topic of “how to run your own 1-Day Cash Machine” might only appeal to a small segment of my list.
Why?
Because the reality is that you need an email list to use the 1-Day Cash Machine.
And I’d say over 80% of my list does NOT have their own email list.
So the 80% of my list that’s freelance copywriters and people looking to get into copywriting were pretty much left out from buying this.
It wasn’t a direct match for them…
It was kind of an “adjacent” match for them.
And that’s a big, big lesson.
Cause when you sell an offer to a list, you want to make sure it’s highly appealing to the red-hot center of your list.
That was the case with my list building training…
And also the case with my “how to write personality driven emails” training as well.
Those were highly appealing to copywriters (and people looking to get into copywriting).
And it’s why they did so well sales wise.
So the big lesson here is simple…
If you want to make a lot of sales to a list…
You need to make sure your offer is HIGHLY appealing (aka they’re foaming at the mouth to get it) to the red-hot center of your list.
You don’t want it to be “kind of” appealing…
Or “kind of” a match.
It needs to be a direct match for what the red-hot center of your list wants.
So that was my big lesson.
I have a second lesson that I learned that would have 2-3x’d the revenue on this launch.
I’ll share that with you tomorrow…
But for now…
Just keep in mind that your offer needs to be a direct match with what the “meat” of your list wants.
Talk soon,
– Justin
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NOTE: I’ll be taking Sat-Mon off this weekend for Memorial Day, so if you don’t see any emails from me, that’s why
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If you want to hear more from Justin, he has a private email list for top marketers, copywriters and business owners. To apply to be on the email list simply click the button below that says “apply now”.
