After every launch I run, I like to share the big lessons I learned from it with you.
Why?
So that way you can take what I learned…
Use it for yourself…
And make some moolah with it…
Sound good?
Alright, let’s dive in.
So the launch I just wrapped up last night was for the 21 Forbidden Email Prompts.
Overall I made 189 sales total.
So at a $297 price point, with the typical refunds, and payment plans I usually see, I should make around $43k from this.
Which I’m happy with.
That’s good money for 8 days of writing emails.
Also I’m really excited for everyone to have access to these prompts (and the bonuses that go with it).
So I’m feeling good about the launch.
Now, in terms of the lessons I learned during this launch…
There were many.
But the main lesson I learned…
Is something that continues to amaze me…
And that’s the fact that you MUST send a lot of emails on the last day of a launch, cause that’s when all the sales come in.
Case in point…
If you look at the stats from this launch…
I made 97 of the 189 sales on the last day.
97!
That means more than half of the sales came in on the last day.
Which is crazy.
But that’s how powerful the last day is when it comes to sales.
This is why I sent 5 emails yesterday.
Now sending 5 emails in a single day might seem like overkill to you…
But the numbers don’t lie.
Most people wait til the last day to buy…
So if you only send one email on the last day of a launch…
You’re leaving a TON of sales on the table.
And furthermore…
I’ve noticed in my last few launches that more and more people are waiting til the end to buy.
Why?
My gut says it’s cause people are being a little tighter with their money.
So they’re thinking through the decision.
This is very different than how things were in 2021 and 2022.
Back then people were flush with cash…
And spending like crazy…
But now…
People are a little more thoughtful with their purchases.
And I think that’s pushing more people to wait til the end of a launch to buy.
So all the more reason to send multiple emails on the last day if you’re doing a launch.
Alright…
I’m gonna wrap this up…
Hope you got a nugget or two from this little behind the scenes look at the launch…
Enjoy your Wednesday,
– Justin
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PS – I’m gonna be working with my mindset coach (Brent) for the next few days…
So I probably won’t be writing my daily email like usual.
So if you don’t hear from me for a few days, that’s why
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If you want to hear more from Justin, he has a private email list for top marketers, copywriters and business owners. To apply to be on the email list simply click the button below that says “apply now”.
