When I had my Black Friday sale a few weeks ago, I got an email from a guy named Ahmed who begged me for three straight days to let him have my Black Friday bundle for free.
He told me a long story about how he doesn’t have any money…
And how if he had the bundle, it would allow him to get really good at copy…
And he’d be able to start making money.
He promised he would work his ass off…
And even be a raving testimonial for me…
Honestly, it was a solid pitch from Ahmed…
And I’m sure it would work on a lot of people.
But I don’t give my courses away for free.
So I told him that if he was serious about getting good at copy…
He should start with my free email copy course.
And then go through the videos on my Youtube channel about getting clients…
That’s more than enough to get started…
And more than enough to land him his first client…
After I sent Ahmed that email I never heard back from him.
Which isn’t surprising.
Most people who email me looking for free shit don’t realize that the issue isn’t their lack of knowledge…
The real issue is their lack of initiative.
Cause the truth is…
If you’re not resourceful enough to watch Youtube videos on your own…
Or to go to the library and read books on copy…
Or to study the thousands of free swipe files that are available online…
If you can’t do any of that on your own…
Then a course ain’t gonna help ya either.
Cause it’s not about your lack of knowledge…
It’s your lack of initiative.
So if you’re in a similar spot as Ahmed…
And you think if you just had access to that ONE course, that everything will start working for you…
I suggest you stop thinking like that.
And intead take a hard look at yourself.
Are you taking initiative?
Are you putting in the work?
Or are you hoping for someone to come along and spoonfeed everything to you?
I know this isn’t an easy conversation to have…
But if you want to succeed with copy…
And you want to keep that success going for 5, 10 or 15 years…
Then you have to be the one taking the initiative.
You can’t wait for others to do it for you.
It’s on you to get started…
And to get the ball rolling.
So keep that in mind…
And enjoy your Tuesday…
– Justin
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