One of the best shortcuts to making more moolah is understanding that EVERYTHING in your life (and your business) follows the 80/20 principle…
For example…
If you have 10 different products, the majority of your sales are going to come from only 1 or 2 of those products…
If you have a 40-page sales letter, the majority of the conversions are going to happen because of only a couple of those pages (usually this would be the lead, the big idea and the mechanism)…
If you have 50,000 buyers on your email list, 10,000 of those buyers will be responsible for 80% of your revenue (and going one step further, 1000 of those buyers are probably responsible for 40-50% of your revenue).
If you’re running 10 different ads on Youtube, I’m willing to bet 80% of your sales are going to come from 1 or 2 ads…
I could go on and on with this…
But my point is this…
Most of the things you do, don’t matter.
Only a small percentage of the things you do produce the results.
So my advice?
Take the 80/20 principle to heart.
And double down on the things that are working for you.
If email is producing 80% of the profit in your business, maybe you should put more focus there…
Or if you’re a copywriter, and 80% of your gigs come from referrals, maybe you should find a way to get more referrals…
This is a very simple idea…
But sometimes it’s the simplest ideas that have the biggest impact.
So keep that in mind.
And enjoy your Tuesday…
– Justin
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Note: A few people have asked me, and yes we will be taking new applicants for an 8-week copywriting mentorship at the end of this month.
I should have more info this week for you on the mentorship.
So if you’re a new or intermediate copywriter, and you want to get feedback on your copy, while learning how to write winning sales pages, emails and ads, then this will be for you.
Keep your eyes peeled for some emails from me on how to apply for one of the spots…
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If you want to hear more from Justin, he has a private email list for top marketers, copywriters and business owners. To apply to be on the email list simply click the button below that says “apply now”.
