One of my biggest insights from 2022 was realizing just how profitable it is if you MASTER the basics.
For example…
Back in October I did a 3-hour training on how I write my daily emails.
Basically I showed people how to come up with email ideas, how to do launches etc…
And I sold that training for $197.
And overall it brought in $54,000 in sales.
Which is pretty great.
But here’s what’s really interesting to me.
I did not have a sales page for this offer.
Seriously, there was nothing.
I just had a simple checkout page where people entered their CC info and paid their $197.
And yet I was still able to get a few hundred people to buy the course.
Why?
Well, cause I did a damn good job at mastering the basics with this offer.
Specifically I…
– sold an offer that I knew my list REALLY wanted (there’s a big difference between selling something that people REALLY want versus selling something that people just “kind of” want)
– I emailed my list everyday promoting the training for 7 days straight (this is important cause you always get the best results when you have multiple touches with the customer)
– I had a firm deadline on the offer (nearly 40% of my sales came in on the last day right before the deadline ended – thats how important deadlines are)
– The entire training was taught by me (this is important because when you have a “guru” style list like I do, people would rather learn from me and not from someone else).
So that’s what I did for the promo.
It wasn’t anything fancy…
No ads were run…
No webinars written…
No text messages sent…
Yet the launch was still hugely successful.
$54k from a list of 9200 people.
But that just shows you how important it is to master the basics.
If you simply master the basics…
And you execute them over and over again (this is important)…
You will ultimately win.
So my advice?
Stop looking for the latest “hack”…
And get damn good at mastering the few things that really matter (AKA the basics).
2022 was really a good reminder of this for me.
Hopefully you heed my advice, and do the same.
That’s all I got for ya today…
Enjoy your Tuesday,
– Justin
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