Yesterday’s email about killer subject lines seemed to be a hit, so I’m back today with a few more for ya.
However I want to warn you ahead of time…
These subject lines are NOT going to blow you away with their creativity.
There’s no great copy in them.
There’s no amazing hooks.
Honestly, they’re boring as shit.
But guess what?
They get huge open rates.
So let’s take a look at these three subject lines in all their glory…
– private invite
– heads up
– FYI
Like I said, there’s nothing fancy about these.
But all three of them have gotten 45%+ open rates.
Why?
Because they look like an email I’d send to a friend.
Really that’s the secret behind them.
When someone sees an email like this in their inbox, it stands out among the 20 other marketing messages they get.
It feels personal.
And casual.
So it gets opened.
It’s not rocket science.
But it works.
Cause that’s how most people use email.
For personal communication.
They use it for work related stuff…
Or to plan a bachelor party with friends…
This is why these personal subject lines tend to work so well.
So feel free to give it a try.
That’s all I got for ya today…
Enjoy your Tuesday.
– Justin
P.S. – if you’ve tried a subject line like this before and had some winners, feel free to reply to this and let me know.
Would love to hear them.