Continuing on with another lesson from the $41k launch I just wrapped up…
One of the things I really struggled with on this launch was finding the right angle for it.
I started out with an angle of…
“how to dig up the hidden profits in any email list”
I thought that was solid at first…
But as the launch went on, I realized it was way too generic.
“Digging up the hidden profits in a list” could be anything really.
It could be email deliverability stuff…
It could be autoresponders…
So the angle wasn’t very clear.
And because the angle wasn’t clear, sales were slow at the beginning of the launch…
So I decided to test a few other angles in my emails…
And the angle that seemed to really hit was the “super buyer” angle.
Basically I talked about how there are “super buyers” hidden in every email list…
These are people who will spend $1000, $5000 and even $15,000 if you put the right offer in front of them.
Which is exactly what Jordan was teaching on the training.
So instead of me saying “here’s how to dig up the hidden profits in an email list”…
My emails became more about “how to pull in an extra 5 or 6 figures by targeting the super buyers on an email list”…
Overall, that’s a much better angle.
It has a unique mechanism in it…
And more benefits…
And once I started using the “super buyer” angle, the sales started rolling in.
Honestly looking back this is completely obvious…
But the lesson is still valuable…
Don’t get lazy with your angles like I did.
Make sure the angle you’re using has benefits and a unique mechanism to it.
That’s how you make it stand out…
And that’s how you get the sales rolling in.
Make sense?
I hope so.
Cause that’s all I got for ya today.
Enjoy your Saturday,
– Justin
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