Yesterday I broke down two of the big lessons I learned from the affiliate launch I just wrapped up for Brent Charleton’s “Corrections Course”.
Those two lessons were…
1. How you position an offer is the most important part of making the sale
2. Always use SUBIDS to track the individual sales of each email you send
Well today I have a few more lessons to share with you…
And I think these lessons can potentially make you a lot of dough if you use ’em.
So let’s start with the first lesson which is…
1. You’ll make a lot more sales painting a vivid picture of what “procrastination” looks like instead of just mentioning “procrastination”
In my emails where I simply talked about procrastination, and how Brent’s course would help eliminate it, sales were minimal.
But when I painted a vivid picture of procrastination, sales went through the roof.
A good example of this is the email I sent about my mentee Alec and his struggles with procrastination.
I talked about how Alec used to wait all week until Sunday to write the 7 emails he owed his client on Monday morning.
And as a result of this procrastination he started to dread the weekends…
He would be so stressed that he’d make himself physically sick…
Cause he knew that on Sunday he’d have to finally sit down and write his emails.
And when I told this story about Alec in my email, and painted a vivid picture of his struggles with procrastination, the sales went wayyy up.
Why?
Because people could relate with it…
They understood the turmoil going on inside him…
And the pain he felt…
So they were more likely to buy the course.
So the big lesson here is that the more you can paint a vivid picture of the problem your reader has, the more sales you’ll make.
Alright let’s hop to the second lesson…
2. When offering a “bonus”, the thing that matters the most is how much the reader wants that bonus
I knew most of the other affiliates for this launch would have bonuses where they do extra calls, or they gave out free access to their courses.
So in my mind, I didn’t want to do the same thing.
I wanted a bonus that stood out.
And the more I thought about it, what most people on my list really want is access to me.
That way they can learn from me…
Have a good time…
And post about the whole thing on Instagram…
So knowing this, I decided to make my bonus a 2-day mastermind at my house in Austin.
That way you’d have exclusive access to me…
And you’d get to learn a bunch of new stuff when we mastermind on day one…
And on day two, you’d get to have a bunch of fun when we have the pool party at my house.
So that’s what I offered.
It’s hard to tell exactly how much affect my bonus had on sales…
But I know at least 5-6 people who bought from me said they did it simply because of the bonus.
So knowing that, there were probably a lot more people who did the same.
Anyways, point being…
Most people make the mistake with bonuses trying to make them super congruent with what the person is buying.
What’s more important than the congruency is offering a bonus that people REALLY, REALLY want.
That’s what matters.
If you can offer them something they really, really want, they’ll buy your course or product JUST for the bonus.
So keep that in mind.
Alright I need to wrap this baby up.
Hope you got a few nuggets from my “lessons” today and yesterday.
Feel free to swipe these lessons and use ’em to make some dough for yourself.
Nothing would delight me more…
Talk soon…
– Justin
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