Piggybacking on my email from yesterday…
I want to share a second lesson with you from my launch that just wrapped up.
The lesson I’m about to share with you had a big effect on how many sales I made.
And it’s the reason this launch did $25k in sales ( instead of $50k or $75k)…
The lesson?
“If your offer excludes a big portion of your list, it’s never going to be a huge hit”
Case in point…
The training I promoted during this launch (printed emails) was specifically for copywriters who need clients.
And because it was specifically for them…
The offer had NO appeal to…
– offer owners
– marketing directors
– biz op buyers
– consultants
– brick & mortar business owners
– and even other copywriters who don’t have problems getting clients
So while the offer was very appealing to copywriters who need clients…
It was not appealing to a big chunk of my list who don’t need clients.
This is why the offer had no chance of being a “homerun” and making me $70k or $90k.
It simply excluded too many people.
Which is a good lesson…
If you’re running an email promo…
Especially if it’s a promo for a low-ticket or mid-ticket offer…
You want to make sure the offer appeals to ALL the demos of your list.
You don’t want to exclude a bunch of people…
You want it appealing to as many people as possible.
That’s a simple idea…
But it’s one that will make you a lot of dough if you follow it.
So I suggest you follow it.
Hope this was helpful for ya…
I’m heading out to get a walk in.
Enjoy your Saturday…
– Justin
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