Note: In honor of my pal Stefan Georgi releasing his new copywriting course this week, I’m doing a series of emails revealing the biggest things I’ve learned about copy from Stefan
If you read any sales letter that Stefan Georgi has written, one thing will stand out to you right away.
His copy is very EASY to read.
Why?
Because he keeps his sentences short…
And punchy…
For example…
Take a look at this block of copy he wrote for a blood pressure offer.
Do you see how EASY this copy is to read?
You effortlessly flow from one line to the next.
There’s no long sentences.
And no big words to get hung-up on.
It’s almost like you’re going down one of those big slides at the fair.
You just can’t stop.
That’s the power of short and punchy sentences.
And it’s something Stefan does really well.
Cause here’s the truth…
Most copywriters mess this up.
They write copy that is simply too hard to read for your average person.
And if the copy is too hard to read…
It doesn’t matter what kind of ninja persuasion you’re doing on the page.
The reader won’t buy.
Cause they won’t keep reading.
You want them to keep reading at all costs.
And the best way to do that is with short and punchy sentences, like Stefan uses.
So if you have a tendency to write long sentences…
Or copy that’s not so easy to read…
I’d highly suggest taking this to heart.
And if you’re really serious about taking your copy to the next level, I’d also suggest picking up his new RMBC course.
RMBC is Stefan’s copywriting method that has helped him sell over $700 million in info-products and physical products online.
And it works for every niche out there including survival, biz-opp, financial, pets, dating, online marketing, supplements, golf, real estate, health, ecommerce and more.
I’ve seen it firsthand.
Cause this is what we teach in our Copy Accelerator group.
But that group is upwards of $35,000 to join for the year.
So it’s not accessible for most people.
However Stefan’s RMBC course is.
I honestly thought he would price this course at $4000-$5000 (cause it’s that good).
But he didn’t.
He’s selling it for less than $1000.
Which is crazy in my mind.
But obviously that’s good for you.
Cause you get to learn from the best copywriter in the world for less than a grand.
Anyways…
I don’t recommend stuff to my list often.
But RMBC is in my opinion the best copywriting course out there.
It works for newbies…
It works for A-list writers…
And I see it producing copy that scales on cold traffic every single week in our Copy Accelerator group.
So if you want to learn how to do that…
I highly suggest you check out his course.
You can get all the details on RMBC and see it in action right here.
– Justin
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