Over the last few days I’ve given you some insights into my thinking in regards to how I’m going to create a low ticket continuity offer next year.
I showed you how I’m studying other continuity offers like Mike Dillard’s, Dan Henry’s and many others…
I also showed you how I’m making sure the continuity program fits into the lifestyle I want…
So the program has to be something I’m excited to teach…
It has to have a big impact on the people who are members…
It can’t take more than 15 hours of my time each month…
And in terms of the money it generates, I’d like it to bring in at least $20k-$30k a month (if not more).
So that’s where I’m at now…
I’m still in the research phase…
When I mentioned this yesterday, a woman on my list named Catherine responded and asked if there was anything else I was looking into when I researched the other offers I’m studying…
And the answer to that question is “yes”.
The BIG thing I study in addition to how their program is setup, is HOW they’re selling it.
This is crucial.
Especially with continuity programs.
I could model everything a successful program is doing, but if I try to sell it differently than they’re selling it, it could be a total flop.
For example…
Dan Henry has a continuity program that’s $97 a month…
And the way he sells his program is by selling people on a specific training that’s in the continuity program.
So instead of trying to sell the whole continuity program to me…
Dan sold me on a specific training that was about writing daily emails.
And then once I bought that training, he upsold me into his continuity program from there.
This is highly valuable info.
Why?
Cause understanding HOW to sell the continuity program is one of the most important parts.
So if someone already has a system that works for selling it…
Then I don’t need to reinvent the wheel.
I can just look at what they’re doing and do the same.
This saves me a ton of time…
And saves me a bunch of headaches trying to figure out how to sell it.
Point being…
This all boils down to doing the research.
You have to study your niche…
And study what’s working for other people in your niche.
I can’t stress this enough…
If you launch an offer without studying what’s already working in your niche…
You are making a BIG, BIG mistake.
So don’t be lazy…
Put in the time…
And do the research.
And your sales will be a lot better because of it.
– Justin
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