Note – In honor of my buddy Stefan Georgi releasing his RMBC course this week, I’m doing a series of emails about the biggest copywriting insights I’ve learned from Stefan.
No block of copy is more important on a sales page than the lead.
And my pal Stefan Georgi writes some of the best leads I’ve ever seen.
So what makes his leads so good?
You could say it’s the specificity he uses…
Or you could say it’s the unique angles he takes…
And both of those would be right.
But to me, there’s one thing that makes his leads so much better than everyone else’s…
Overwhelming amounts of proof and credibility.
And here’s what I mean by that…
Most copywriters simply make claims in their leads.
So they talk about all the benefits.
And what this product is gonna do for you.
Which is fine.
But it HAS to be backed up with proof & credibility.
Cause claims without proof and credibility just make the reader skeptical.
So they think you’re lying.
Which is why Stefan really hammers home the proof in his leads.
For example…
Let’s look at this lead he wrote for Jeremy Hunsicker for his anti-aging offer.
As you can see this lead is loaded with proof and credibility.
– Spanish Scientists uncover the hidden “death clock”
– it’s confirmed by the first ever human trial
– scientists discover how to reverse aging by 8.5 years (and up to 27 years in some cases)
– the lead scientist studied under 2 Nobel Prize winners
– it used to only be available to Hollywood celebrites and mega-rich businessman
– Some of these wealthy people paid over a million dollars to access it
In basically half a page of copy, Stefan is hitting you with 6 different forms of proof & credibility.
That is powerful.
And it makes the claims more believable.
If he had only made the claims…
And not had the proof & credibility to back it up…
This lead would not work.
Because the reader would be TOO skeptical.
That’s the power of proof & credibility.
And it’s something that Stefan is really good at.
He even has a full module on how to write killer leads like this (for any niche) in his RMBC course.
I can tell you from my experience, nothing will boost the conversion on a sales letter (or VSL) faster than a good lead.
I’ve seen mediocre offers go from 20 sales a day to 1500+ per day simply from getting the lead right.
And I’ve even been paid as a freelancer as much as $47,000 simply for writing a new lead that beat my client’s control.
That’s how powerful having the right lead is.
And like I said, Stefan is the best I’ve seen at it.
So if you want to learn how to write leads that can get you results like this, I recommend picking up his RMBC course.
This is the copywriting method that Stefan has used to sell over $700 million worth of info-products and phyysical products online.
It’s all based on his real-world results.
And I’ve seen it work in every niche imaginable including pets, men’s dating, survival, biz opp, online marketing, health, supplements, financial, real estate, women’s relationships, tax savings and more…
The only other place you can learn the RMBC method is in our Copy Accelerator group.
Which is $35,400 per year.
And frankly we’re pretty capped out on how many people we can handle at this point.
However, you can learn RMBC from Stefan in this new course.
And it’s dirt-cheap compared to the $35k other people are spending.
I thought for sure he would sell this course for $4k or $5k (cause it’s worth every penny of that).
But Stefan decided to price at less than $1000.
Which is an absolute steal.
So if that piques your interest, I highly recommend you check out the course right here.
You can get all the details…
And even see the RMBC method in action on the sales page here.
– Justin
If you want to hear more from Justin, he has a private email list for top marketers, copywriters and business owners. To apply to be on the email list simply click the button below that says “apply now”.
