A few months ago I analyzed 30+ offers in a variety of niches and it dawned on me that the customers buying these products all had one thing in common…
They all wanted completely unrealistic things to happen.
For example…
In the financial niche nearly every offer touts some version of “building generational wealth” with very little effort.
They don’t have to build a hugely successful company…
They don’t have to beat the market for 60+ years like Warren Buffet…
All they have to do is buy one stock…
Or one alt-coin…
And there’s the potential for 100x gains.
The odds of someone creating generational wealth from picking the right stock or the right crypto at exactly the right time are super slim.
But that’s what they want…
They WANT unrealistic things to happen.
Let’s look at another example…
In the men’s dating niche, nearly all of the best offers center around “getting girls to chase you”.
Which is smart.
Cause this angle is very appealing to guys.
It means you don’t have to risk any rejection with approaching girls…
Instead the girls just chase you.
Easy peezy…
Well just like the financial example I shared, this is also incredibly unrealistic.
The average guy who buys a product like this doesn’t have a lot of options with women.
He prolly hasn’t been on a date in a while.
And his social skills aren’t the greatest.
So the idea that he’s gonna have women chasing him like he’s Leonardo DiCaprio is pretty unrealistic.
However, this is what those guys want.
Which brings me to my point…
No matter what niche you’re in…
The people buying your stuff want unrealistic things to happen.
They want to make 6-figures as a copywriter without getting good at copy…
They want to lose 57 lbs without changing their diet…
They want to fix their bad marriage without changing themselves…
This is what people want.
You can choose to ignore this…
And you can choose to believe that it shouldn’t be this way.
But this is the way it is.
And you’ll have a big leg-up on other marketers if you understand that this is what people really want.
They want unrealistic results, with very little effort.
That’s a million dollar lesson right there.
So I suggest you use it to your advantage.
Enjoy your Thursday,
– Justin
————
If you want to take your copy to the next level, the mentorship program I run w/ Stefan Georgi might be a good fit for you.
You can read all about it and see if it’s for you right here
————
If you want to hear more from Justin, he has a private email list for top marketers, copywriters and business owners. To apply to be on the email list simply click the button below that says “apply now”.
