Note: In honor of my buddy Stefan Georgi releasing his new copywriting course, The RMBC Method, I’m doing a series of emails on the biggest things I’ve learned from Stefan about copy
One of the most common questions I get from copywriters is “how do I charge more for my copy?”
Which is a great question.
And while I could give you a whole host of ideas for raising your rates…
A little lesson I learned from Stefan Georgi may be more helpful to you.
It goes like this…
If you look at how Stefan gets his clients, he does the complete opposite of what most copywriters do.
For example…
He does zero advertising to get clients…
No lead gen…
No prospecting…
None of that.
He also doesn’t have to pitch clients.
There’s no “here’s why you need to hire me” talk.
In fact, once a potential client expresses interest, the extent of the conversation is something like “I charge $50,000 upfront, and I’ll have the copy to you in 6 weeks”.
At that point 80% of his clients say “yes”.
And within a few days they wire him the $50k.
Now if you’re just starting out…
Or you’re still an up-and-coming copywriter…
Charging $50k for a sales letter might seem like a pipe dream.
But there’s a reason why Stefan is able to command such high fees.
And like I mentioned, it has nothing to do with his prospecting…
Or how he pitches clients…
The reason he’s able to charge $50k…
And to have clients bending over backward to work with him…
Is because of the RESULTS he gets them.
That’s it.
That’s the “magic bullet”.
Cause here’s the truth…
Nothing will help you land $50,000 copywriting gigs faster than having a track record of writing offers that scale on cold traffic.
Business owners salivate over that.
And if you can do that time and time again…
There will be a line of people eager to give you money to do it for them.
And that’s exactly what Stefan has done.
His track record speaks for itself.
At one point the guy had written 8 out of the top 10 offers on Clickbank.
And this year alone, he’s already written 6 new offers that are scaling on cold traffic.
And guess what?
Everyone in our industry knows this.
His clients know this.
His potential clients know this.
So he’s able to charge top dollar for his copy.
And he still has a waiting list that’s nearly 6 months long.
That’s the power of getting RESULTS.
And you can get those results in a number of ways…
But I’d highly recommend learning directly from the best.
Which is Stefan.
It’s why I’ve been recommending his new RMBC course all week.
I’ve personally been through nearly every copy course in existence from Kennedy to Halbert to Clayton Makepeace.
And even though I learned a LOT from those courses…
I’ve never seen anything produce the RESULTS that Stefan’s RMBC method has.
I’ve seen copywriters like Randall Pruitt use it to take himself from $15k a month to over $50k a month as a freelancer.
I’ve seen guys like Scott Mills use it to go from $10k a month to now having months where he makes $25k or $35k as a freelancer.
It flat out works.
Which is why I’m such a big fan.
And like I mentioned earlier this week.
The course is drastically underpriced.
Seriously.
We teach the RMBC method in our Copy Accelerator group, and that group is currently $35,400 a year to be in.
And at that price, it’s worth every penny.
I assumed Stefan would sell this course for at least $5000.
Cause it’s that damn good.
But the fact that he’s selling it for less than $1000 is like highway robbery for anyone buying it.
So I highly recommend grabbing a copy while it’s still at this price.
You can read all about the RMBC method (and even see it in action) on this page here.
– Justin
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