One of the downsides of human nature is that we ignore the proven things that work, and we’re always on the hunt for what’s “new and sexy”.
For example…
Let’s say you’re new to copywriting…
And you ask me what’s the best way to get good at copy…
Well my honest answer would not be very sexy.
Cause I’d tell ya…
1. Write copy everyday for at least an hour a day
2. Get feedback on the copy you’re writing from a copywriter that’s better than you
That’s it.
After coached hundreds of copywriters…
And also getting pretty damn good at copywriting myself…
I know this is the fastest path to get good at copy.
Yet my answer is an answer that most people do not want to hear.
Why?
Cause it’s not “sexy”.
It’s boring.
And it sounds like it will take work.
And most people don’t want that.
They want “miracles”.
Let’s look at another example to really illustrate this point.
Let’s look at golf.
If an average golfer wanted to slash a few strokes off their round, the best thing they could do is spend a few hours each week practicing their chipping and putting.
Why?
Cause this is where average golfers lose the most strokes.
They duff their chips…
They 3-putt when it should be an easy 2-putt.
And over the course of 9 holes, this adds up.
So if they were to simply get better with chipping (i.e. put their chips closer to the hole)..
And if they could eliminate their 3-putts…they could easily slash 4-5 strokes off their score.
However…
If you tried to sell this idea to someone as a product, it would tank.
Why?
Cause it’s not sexy.
It’s boring.
And it sounds like a lot of work.
Most golfers don’t want to sit on the practice green doing putting drills 3x a week.
They just want to smash longer drives…
And hopefully knock a few strokes off their game that way.
They’re not interested in doing the “boring work” that it takes to actually be good.
So what’s my point with all this?
It’s this…
One of the best things you can do is to embrace the idea of doing the “boring work”.
If you’re always chasing the “sexy” thing…
And looking for the “magic pill”…
You will forever struggle.
And that holds true whether we’re talking about writing copy, learning how to invest, or playing a round of golf.
The most successful people embrace the boring work.
They don’t run from it.
They understand the boring work is what separates the top 1% from the rest.
That’s a million dollar lesson is you embrace it.
So I hope you do.
That’s all I got for ya today…
Enjoy your Wednesday.
– Justin
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Note: If you want to potentially 2-5x your copywriting income with some “non sexy” strategies, then I’d like to help you.
I’ve already helped hundreds of copywriters hit multiple 6-figures in income like Amber Peoples, Tanner Henkel, Mario Castelli, Scott Connorton, Michael Rochin, Scott Mills, Krista Edsall and more.
If you want to work with us, get feedback on your copy, and potentially 2-5x where you’re at now…
Then I suggest giving this a read and seeing if it’s for you…
-> Mentor under Justin & Stefan
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