A question came in from a reader named Li Hu…
“For a new entrepreneur in the beginning stages (first 1-2 years) what are your best pieces of advice/tips?“
Ok I love this question…
Why?
Because most new entrepreneurs focus on the wrong things.
So here’s my advice…
Let’s say you have an info product that teaches guys how to build muscle.
It’s a proven niche…
You have a unique hook for your offer…
And you’re selling something that guys want (to be bigger and stronger).
In the first year or so, your main focus should just be on making sales.
That’s it.
Don’t over-complicate this.
You shouldn’t be spending all your time worrying about operations…
Or hiring…
That will come later.
In the beginning your only goal is to make sales.
Why?
Because you want to build a nice email list of buyers from those sales.
For example…
Let’s say your offer starts doing well.
And you’re making 100 sales per day.
By the end of the year, that means you’ll have an email list of 30,000+ buyers.
Which is great.
That kind of email list can make you a LOT of money.
Easily 6-figures of profit.
So your goal for the first year is simply to make sales and build up your buyer’s list.
So if I was in your shoes, here’s what I’d do…
1. I’d put all my focus into my sales letter, the ads, and the first upsell. I’d get all of those dialed in.
2. I would get really good at paid ads on ONE traffic source (probably Youtube for this offer)
3. I’d send out a daily email to the people who are buying the offer with more offers, content etc…
That’s it.
That would be my whole game plan.
And I wouldn’t deviate from that plan.
That’s important.
Prolly the biggest mistake new entrepreneurs make is trying to do too much.
They try to get traffic from Facebook, and they’re doing Amazon on the side, and they’re messing around with Instagram.
Way too much.
It’ll never work.
You want to narrow your focus.
Get your offer up…
And then test one traffic source.
Once you get it to 100+ sales a day, then you can think about other traffic sources.
But in the beginning…
Your bigggest focus should be on making sales.
Cause that’s the hardest part.
If you can make sales, you can figure all the other stuff out later (like merchant accounts, customer service etc)
Sales trumps all.
So focus on making sales in the beginning.
That’s my 2 cents…
Enjoy your Thursday
– Justin
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