Over the past year, I started noticing that my buddy Ian Stanley completely stopped using traditional sales pages for most of his offers.
Why?
Well, he found something that’s working better than a long-form salesletter.
It’s something I call the “anti salesletter”.
Cause it’s nothing like a traditional salesletter…
Usually it’s only 4 or 5 pages long…
Sometimes there’s not even a headline…
And craziest of all, it’s not on a landing page on a website – it’s just written inside a Google Doc.
So you can whip these “anti salesletters” up in less than an hour…
Yet they still make just as many sales (sometimes even more) than a traditional sales page.
The anti-salesletter flies in the face of everything we’re taught in direct response.
But here’s the thing…
The numbers don’t lie.
It’s producing a LOT of sales for Ian.
And it’s worked to sell everything from a low ticket $49 newsletter to a $10,000 coaching program.
Now, I personally want to know more about the ins-and-outs of how he’s doing this…
Cause I’m planning on using an anti-salesletter for a product I’m launching in June…
So this Thursday, Ian and I are gonna host a private Zoom call where he’s going to break down how to create an “anti-salesetter”.
The call will be at 2 PM ET/11 AM PT.
We’ll probably go for 60-75 minutes…
So if you want to join us…
And learn all about how to use a simple 4-page “anti-salesletter” in a Google doc to make a boatload of sales…
Then make sure you register for the Zoom call now.
Again it’s at 2 PM ET/11 AM PT this Thursday.
I have no idea if there will be a replay…
So if you can make it live, I suggest you do that.
Here’s the link to save your spot on the call.
Hope to see ya there…
-> 4-page anti-salesletter that’s crushing (using Google Docs)
– Justin
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