A question came in last night from Robby Alexander asking if I could share some real-world examples of proven angles to use in emails…
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Your emails from yesterday on “angles” have been very helpful. I guess I didn’t realize how important the angle was until I saw you lay it out in clear terms.
With that said, would you mind sharing some real-world examples of email angles we could use?
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Sure thing.
Let’s look at one of my favorite ones…
The contrarian angle.
This one stands out, because you’re basically going against what everyone else in your niche is saying.
So if everyone in your niche is screaming “keto, keto, keto”…
And then you write an email titled “the case against keto”, it’s gonna pique their interest.
That’s what the contrarian angle is all about.
I’ll give you another example…
Last year when I promoted Brent Charleton’s mindset course, I knew contrarian emails would work really well.
Why?
Because during that launch, multiple affiliates in the copywriting space were promoting the course…
Ian Stanley promoted it…
Dan Ferrari sent a bunch of emails for it…
Jason Capital ran a webinar for it…
So a lot of people on those lists were seeing those guys sing the praises of Brent.
So what did I do?
I went the opposite way.
I wrote a bunch of contrarian emails like…
The case against Brent Charleton
And…
Is Brent Charleton a SCAM?
So instead of simply singing the praises of Brent like everyone else…
I showed some of the “downsides” of using Brent’s method.
For example…
In one of my emails, I talked about how Brent’s method works really well for getting rid of money blocks, writer’s block, procrastination, imposter syndrome and more…
However…
It can also be uncomfortable and stir up a lot of emotions.
It’s not like a Tony Robbins seminar where you’re dancing in the aisles and having fun.
His work is a lot deeper than that.
And it forces you to confront uncomfortable stuff about your childhood, your parents and how you were raised.
So I talked about all that in my email…
I showed the “downsides” of using Brent’s method.
And then at the end of the email…
I brought it back to the positive by saying “even though Brent’s method can be uncomfortable…
It’s changed my life more than ayahuasca, therapy or Tony Robbins ever did.
And I still use it to this day because it continues to help me get past mental blocks I have with writing, success, procrastination and more”.
So I sent numerous emails like that…
And guess what?
Those contrarian emails absolutely crushed.
Out of the 16 emails I sent during the launch, the contrarian ones were all in the top 5 in terms of sales.
Why?
Because they went “against the grain”.
So people felt like they had to read them.
Point being…
Making a lot of sales with email becomes quite easy when you use proven angles (like the contrarian angle).
A good angle will make or break your email.
So you’d be smart to put more focus on coming up with good angles.
Obviously you can do this on your own, and test different angles to see what works…
Or…
If you want, you can simply swipe the 13 most profitable email angles I’ve discovered after years and years of testing…
So if you want access to those 13 angles…
A swipe file of each one…
And a video of me showing you how to use each angle in your emails…
Then I suggest you snag a copy of my course that I just re-opened titled the “13 Most Profitable Emails Of All Time”.
I previously released this course last year…
And at that time, some of the biggest copywriters in the game picked it up including Jason Capital, Paul Martinez, Jerrod Harlan and Gary Bencivenga.
In the course, I show you endless examples of each of the 13 most profitable email angles including…
– the “Dream Catcher Email” that brought in over 70,000 buyers for a supplement offer in a single year
– the “Ticking Clock Email” that has been responsible for over 40% of my sales in 2024
– the “Contrarian Email” that pulled in 3x as many sales as every other email I sent in a recent launch
– the “P.O.T.P. email” that crushes in niches where buyers are highly skeptical (like “make money”, fitness, financial and health)
– the “Truth Serum Email” that was the #1 email in two of my launches so far in 2024
– the “Dr. Doom Email” that I use to DOUBLE the sales on the last day of any sale or launch
– the “Zero To Hero Email” that I used in my CopyHour promo that not only crushed, but were a breeze to write
– the “B.P.P. Email” that’s pulled in more sales than any other email I’ve sent in 2023 and 2024 (this is by far the best performing email I’ve used this year, and you can easily swipe it for yourself)
– Plus many, many more of the most profitable emails of all time
So that’s what the training is all about.
I’m also gonna give ya an entire swipe file of all the emails from the training.
So you’ll have that swipe file to keep…
And you can refer back to it anytime you need an idea for an email.
I put a ton of effort into this training…
And I think it will be insanely helpful (and profitable) for you if…
– You have your own email list…
– You write email copy for clients…
– You’re a list manager…
– Or you want to finally take the leap and get into email copywriting for the first time…
If any of those sound like you…
Then you should pick this baby up.
Cause here’s the truth…
You can spend years and years testing new email angles and trying to figure out which ones work…
Or…
You can simply use the 13 proven email angles I’m gonna share with you on the training.
I already slaved over the ideas…
I spent hundreds of hours writing the copy….
I ran split test after split test…
And now instead of doing the same yourself…
You can just swoop in and use the winning email angles that I’m gonna show you.
So if that appeals to you…
Then I suggest snagging a copy of this training while I’m re-opening it for the next few days..
The training is just $197.
And if you want to split that into two payments of $99, you can do that as well.
So that’s the deal…
I don’t have a fancy sales page to sell you on this.
So if you want to get your hands on it…
Just head over to the checkout page…
And grab your copy of “The 13 Most Profitable Emails Of All Time”.
You’ll get a 142 page PDF with example after example of the winning emails…
And you’ll also get a training with me breaking each email down, and showing you how to write similar emails for yourself.
So if that floats your boat…
I suggest you pick up a copy of it right here.
– Justin
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