A question from a marketer named M.P. came in last night asking if there’s any downside to using a “pocket change” offer to build a list…
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So what’s the catch with these pocket change offers? If they’re so good, why isn’t everyone using them? There’s gotta be a downside you’re not telling us about.
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Valid question…
First I’ll say that while not everyone is using them, a bunch of people ARE using Pocket Change offers to build their email lists.
Off the top of my head I’ve seen…
Paleohacks…
Roland Frasier…
Survival Life…
4Patriots…
Matt Artisan (dating guy)…
Perry Belcher…
Newsmax…
Healthy Back Institute…
They’re all using low-priced, pocket change offers to get buyers on their list.
So a lot of the “heavy hitters” in the game are already using them (which should tell you something).
Now in terms of the downsides of them…
There’s one main one that I want to be 100% upfront with you about.
And that’s the fact that the buyers you get from a “pocket change” offer are not going to be as good of a buyer on the backend as someone who comes onto your list from let’s say a $97 offer.
Many of the pocket change buyers will still buy high-ticket stuff from you…
And they’ll buy other offers you send them…
But in my experience they spend about 1/4 as much as the $97 buyer.
So if you have the ability to create a $97 offer and get it to scale on cold traffic then you should absolutely do that.
But here’s the thing…
Getting a $97 offer (or even a $47 offer) to convert on cold traffic is damn near impossible for most people.
Cause you need elite, A-level copy to do it.
I’m talking about the kind of copy you see guys like Dan Ferrari, Stefan Georgi or Craig Clemens writing…
So you need to be an insanely good copywriter…
Or you need to have $35k-$50k to pay someone to write the copy for you.
In my opinion, this is just not realistic for most people.
This is why “pocket change” offers are such a breath of fresh air.
Cause with a low-priced, pocket change offer, you don’t need A-level copy to get them to convert…
You also don’t need a $10,000 VSL with Hollywood-level editing, transitions, and mood music…
With a pocket change offer, you just need a simple sales page.
And an offer that people really want.
And if you have that, you can make a sale…
So in my opinion…
If you want to build a big email list full of buyers…
Using a low-priced, Pocket Change offer is probably the easiest way to do it.
Now if having an offer like this interests you…
I’m hosting a call next Wednesday with my friend Ning Li who has created 8 winning “pocket change” offers in a row.
One of Ning’s recent pocket change offers brought in over 325,000 buyers for his client…
Another one brought in 145,000 buyers (and it’s still bringing in 200-300 more buyers every day)…
So Ning knows a thing or two about building a massive email list with pocket change offers.
Which is why him and I are teaming up…
And hosting a training together…
If you missed my previous emails about it, here’s all the juicy details…
The training will take place next Wednesday, July 26th at noon ET (9 AM PT).
And on the training we’re gonna show you…
– how to put 1000, 10,000 or even 100,000 new buyers on your email list without it costing you a dime
– why a Pocket Change Offer is the perfect offer to build a list with if you’re NOT well known or you’re NOT an expert
– how to know if your Pocket Change Offer will be a winner BEFORE you even create the product (Ning has written 14 winning offers in a row using this formula)
– the 2 most important parts of a winning Pocket Change Offer (get these 2 things right and you’ll put hundreds of new buyers on your list each day, get it wrong and your offer will be a dud)
– how to make sure your Pocket Change Offer breaks even on cold traffic so you don’t have to pay for traffic
– the exact price you should sell your Pocket Change Offer for if you want to maximize your sales (the price will vary depending on your niche, but we’ll show you the best price for your offer based on the niche you choose)
– the 2 best traffic sources that we’ve used to sell Pocket Change Offers (we’ll show you winning examples of ads for both of these traffic sources)
– PLUS…we’ll also share real-world examples of Pocket Change Offers that are running right now in dozens of niches like dating, business, copywriting, survival, gardening, politics, cooking, food products, supplements and more…
So that’s what the training is all about.
Ning and I put a ton of effort into this training…
And I think it will be helpful for you if…
– You already have your own email list and you’d like to quickly grow that list (for free)
– You don’t have a list, but you’d like to build one WITHOUT spending a bunch of money to do it
– You want to help your clients build their list faster so they turn around and pay you more
If any of those sound like you…
Then this training will be right up your alley.
So if that appeals to you…
Then I suggest you join Ning and I on this training next Wednesday, July 26th at noon ET/9 AM PT.
Plan on the training lasting about 2 hours…
If you can’t make it to the live training, or if you need to step away for any reason, you will get all the recordings, and a transcription of the call so you can watch it or read it whenever you’d like.
So that’s the deal…
If you’re wondering about the price of the training…
Many of the online trainings and workshops I’ve done in the past have cost as much as $1500.
But this one won’t cost you $1500.
In fact, it won’t even cost you $500…
If you sign-up today, the price for the training is just $197.
You can also split it into two payments of $99 if that’s easier on your cash flow.
Either way, it’s a hell of a deal.
Especially if you’re serious about building a massive email list…
So if that interests you…
I suggest you snag a spot on the training.
I don’t have a fancy sales page to sell you on this.
So if you want to be a part of it, and you want to learn how to build a massive email list for free using “pocket change” offers…
Then just head over to the checkout page and get signed up.
You can grab your spot right here.
– Justin
If you want to hear more from Justin, he has a private email list for top marketers, copywriters and business owners. To apply to be on the email list simply click the button below that says “apply now”.
