Many years ago I learned an important lesson in regards to why you should focus on just ONE offer in your business.
Here’s what I mean…
The year was 2014…
And my partner Allen and I had just launched our new greens product called Patriot Power Greens.
Unlike most offers that take a lot of tweaking and testing to convert, this one worked right away.
I think we spent like $3000 on our first media buy and brought back close to $14,000.
So it was a huge winner.
And over the next 3 years, we milked that offer for all it was worth.
We were buying up every email list in existence…
And we had 30+ affiliates mailing for it daily.
The sales kept coming in.
And our business kept growing.
In less than 3 years, that whole business went from doing a million a year in sales, to $23 million a year in sales.
And here’s the crazy part…
That was ALL because of one product.
Patriot Power Greens.
Sure we had a backend with 4-5 products in it.
And we promoted affiliate offers to our list as well.
But Patriot Power Greens drove that entire ship.
And that was a big turning point for me in terms of knowing what to focus on.
Cause before this, I was the guy who was always trying to create multiple offers at once.
I thought I needed 5 offers that worked.
Well, that’s simply not true.
Most of the fortunes in this business have been built off of having one really good front-end offer.
Mike Geary did it with Truth About Abs…
Allen Baler did it with Power4Patriots…
Jay Deiboldt is doing it with Credit Secrets…
I could go on and on with examples of this
But the point is clear…
If you don’t have a good front-end offer that’s working on cold traffic, that should be your only focus.
It shouldn’t be your backend…
And it shouldn’t be creating multiple offers.
You want one offer that can bring in a truckload of new buyers.
Because as you saw with my Patriot Power Greens offer, that one offer can grow the whole company.
That one offer took us from a million to $23 million in sales in less than three years.
That’s the power of focusing on one offer.
BTW a side note on this…
If you’re interested in learning how to create an offer like this, I’m putting the finishing touches on my 1000 Buyers A Day course.
It’s basically a blueprint for creating an offer that can scale to 1000 buyers a day.
I brought in a super-team of marketers who have created offers that have done 1000+ buyers a day to help on this.
So not only do you get my advice, but you get advice from superstars like Chris Haddad, Jay Deiboldt, Stefan Georgi, Joe Schriefer, Dan Roitman, Jordan Hall and Rudy Mawer.
In this course, these guys share their secrets about what really matters if you want your offer to scale to 1000 buyers a day.
I have a few edits to make to the course, but overall, it’s incredible.
So if you’re interested in creating an offer that can scale to 1000+ buyers a day, keep your eyes peeled.
My plan is to release it in mid-June.
I’ll have more updates along the way.
But for now, that’s all I got.
So enjoy your Wednesday.
– Justin
If you want to hear more from Justin, he has a private email list for top marketers, copywriters and business owners. To apply to be on the email list simply click the button below that says “apply now”.
