Back in 2016 when I owned a supplement company, we decided to run a 3-day sale over St. Patty’s Day that eventually led to us making an additional $2.2 million dollars of profit that year!
Here’s the story…
At the time we were just running this sale on a whim.
I had no idea if it would work…
So for 3 days, we emailed our list to buy our greens powder at a slight discount for St Patty’s Day (we tied these in together with an obvious “green” theme)
The result?
We made $170,000 in profit in those 3 days!
Which was shocking.
It was a massive win.
But here’s where it gets really interesting…
A few months later we decided to run the exact same promo for the 4th of July.
So we set it up the same…
And this time all of our creatives had a 4th of July theme to them.
And guess what?
It crushed again.
The 4th of July promo brought in nearly $210,000 in profit!
At this point I kind of felt like an idiot.
These holiday sales were so easy.
And they were making us fistfuls of cash.
So after the success of the July 4th sale, my partner Allen and I decided to go all-in on holiday sales.
We grabbed a calendar and marked down every holiday we could possibly think of to have a sale.
We had one for Labor Day…
One for New Years…
Hell, we even had one for Tax Day…
So month after month we simply trotted out the same holiday sale over and over again.
And by the end of the year, these holiday sales added an additional $2.2 million in profit to our business!
That was like 40% of the total profit we made that year.
So it was a huge needle-mover…
And it put a lot of dough in my pocket.
Which brings me to the point of this email…
If you’re not currently running holiday sales (either for your own list, or for your clients) you are missing out on a TON of money.
Seriously.
It’s a gold mine.
And they’re not difficult to do…
But you do need to know a few key things if you want to get the kind of results that I got…
Which is why I’m glad that my friends Tanner Henkel and Jerrod Harlan (two of the best email copywriters in the world) have an entire video in their “7 Figure Email Machine” course on how to run these special holiday promos to your list.
They show you exactly how a holiday sale works…
How many emails you should send…
And what you should say in those emails.
They basically hold your hand and walk you through the holiday sale model so you can add an extra 6 or 7 figures with them.
Which is super valuable to list owners…
As well as copywriters who want to implement this for their clients…
So if that piques your interest…
I suggest snagging a copy of their “7 Figure Email Machine” today while they have a special deal going on for Thanksgiving.
The course is normally $997.
But during this special deal for Thanksgiving, they are offering the course on a juicy payment plan.
Instead of paying all $997 upfront…
You pay just $97 today (and then you can pay the rest at a later date if you get value from it).
So it’s a hell of a deal…
And one that’s good for your cash flow…
And if you’re serious about making an extra 6 or 7 figures in revenue using holiday sales, then I suggest you snag a copy of the course while this deal is going on.
You can get all the details on the course and grab a copy for yourself at the special Thanksgiving price right here.
– Justin
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