I wanna show you how an old school basic/premium offer that Stefan and I used on a recent promotion brought us in $35,000.
Here’s the deets…
Last week you may have seen the emails I sent for the Double Your Copywriting Income challenge.
Overall we had 122 people sign-up for it…
Which brought in $35k in revenue.
Now here’s the interesting thing…
Originally I was just going to make the offer $197.
No upsells…
No other options…
I just wanted something we could quickly get setup…
So I didn’t want to mess around with a bunch of upsells.
However…
At the last minute I decided to offer a basic option and a VIP option on the order form.
Which looked like this…
Basic -$197
VIP- $297 (on the VIP one, they get extra bonuses on getting clients, creating their own offer etc…)
My initial thought was that maybe 40% of the buyers would take the VIP option.
But turns out I was way off.
In the final tally, 82% of people took the higher-priced VIP option!
Which I was not expecting…
And that took our revenue from $24k to $35k by simply offering that second option.
So it was a win for us…
And it was also a win for everyone that bought it.
Cause they got a lot more value for just another $100.
Anyways…
I wanted to share this with you for two reasons.
1. The results were surprising to me that over 80% of the people took the VIP option…
And…
2. It’s a good example of classic direct response strategies still working today.
The basic/VIP option has been around in DR since the dawn of time.
You’ll see it used for event tickets…
Courses…
Even physical products (I saw a windshield wiper offer that had the basic windshield wipers and then the premium windshield wipers which lasted 2x as long)
So the basic/VIP option is a winner…
Cause a certain percentage of people are always going to take the “VIP” package.
This is one of the tried & tested strategies that just works over and over again.
So it’s well worth a test.
Hope this was helpful…
And you use it to make some moolah.
Enjoy your Wednesday…
– Justin
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