I just uploaded what I believe is the most valuable video I’ve ever made for my Youtube channel.
It shows you how to 2-3x the conversions of every ad, email and sales page you write by using what I call the “third layer”.
What is the “third layer”?
Well, to put it simply…
Most copywriters understand their buyer on either the first or second layer…
Which means they know the demographics of the buyer…
And they know a lot of their fears, frustrations and desires.
This is all crucial to know.
And any copywriter worth their salt should know this stuff.
But if you want to get REALLY good at copy…
You have to dig a little further…
And get down to the third layer.
The third layer is where the magic is.
That’s where you not unly understand how they feel, but also what they respond to, and the lens through which they see the world.
This is super important.
Cause when you understand your buyer on the third layer, you can literally 2-3x the conversions of every ad, email and sales page you write.
So that’s what this video I just uploaded to Youtube is all about.
In the video, I give you tons of different examples of using the third layer in niches like anti-aging, survival, dating, golf, copywriting and financial.
So it’s loaded with real-world examples…
This way it’s easy to understand…
And you can use it to 2-3x the conversions on all the copy you write from now on.
So if you want to check it out…
You can give it a watch on Youtube right here.
Enjoy,
– Justin
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