Most people don’t know this about me, but for most of my life, I was very short.
In fact when I graduated highschool, I was 5’1 and 105 lbs.
And that’s not an exaggeration.
I was officially the “short kid” at my school.
Which really sucked.
When you’re that short (especially as a guy) there’s no upside to it.
I got picked on in highschool.
And I was scared to death that someone would try and start a fight with me.
Cause deep down I knew I wouldn’t be able to defend myself.
I worried that I’d get my ass kicked and be embarrased in front of the whole school…
So I did everything in my power to avoid that.
During my sophomore year, I even came up with this elaborate route between classes just to avoid a group of seniors who always gave me shit.
So instead of walking down the hall like everyone else, I went outside and walked all the way around the school to the other side of the building.
And once I got to the other side, I cut through the gym, just to get to a class that was 200 feet away.
This was my daily life.
I was always trying to avoid confrontation.
And I had a LOT of anger because of it.
I mean, a LOT.
I was pissed off at my parents for being short…
Pissed off at my Crohn’s disease for stunting my growth…
And pissed off at my buddies who were all tall and had none of these problems…
I was basically a walking caulderon of anger.
Just constantly boiling.
Now what’s interesting is that even though I eventually grew and got taller (I’m a little over 6’0 now)…
“Short guy” Justin is still very much inside of me.
He has never fully went away.
All the ghosts of my past from highschool are still there.
And in certain situations they get triggered and come out.
Which is normal.
Everyone has these ghosts.
I do.
You do.
Point being…
Doesn’t matter who someone is now…
How rich they are…
Or how good of shape they’re in…
Or how good of shape they’re in…
They’re still haunted in some way by the ghosts from their past.
So they still crave what they never got growing up.
And when it comes to copy, if you can figure out that thing they “never got” growing up…
Whether it was recognition…
Praise…
Status…
Whatever it was.
You can sell someone pretty much anything.
Cause deep down, that’s what they REALLY want.
And they’ll gladly pay a pretty penny to get it.
Keep that in mind…
Short guy Justin signing off.
– Justin
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