I never thought I’d be writing this email…
But over the weekend, I sold my stake in Copy Accelerator (the copywriting mastermind I run) to my partner, Stefan Georgi.
Which means Stefan is now the 100% owner of Copy Accelerator.
And I’ll be leaving the program to do other things.
If you’ve been following me for a while, this might come as a surprise to you…
Cause I’m very passionate about coaching copywriters…
And we built Copy Accelerator into a 200+ member coaching program in just three years…
However…
I felt like it was the right time for me to walk away.
And the reason behind me leaving was two-fold…
1. I have always wanted to do more work with dog rescues, and that has been on my mind more and more in the last 3-4 months
Ever since I was a kid, I’ve had a big soft spot for dogs.
Mostly because when I was a kid, I felt like I was all alone and that nobody cared about me.
But the first time I got a dog (a chunky beagle named Max) that changed.
I felt the unconditional love from Max that I never felt from my parents.
He was my best bud.
We’d play in the yard all day after I got home from school…
And I’d even sleep on the floor next to him most nights.
Max had a big impact on me…
And me love dogs on a deep level.
And that’s why I’ve done a lot of pro-bono work over the last two years to help dog rescues raise more money.
It’s something I deeply care about…
And I feel like I can’t keep putting this off.
I need to do more of it.
So that was a big part of my decision to sell my stake in CA.
Now, the second reason is a little more of a “big picture” thing.
2. Over the last year, a question I’ve constantly had on my mind is “how much money is enough?”
When I was in my 20’s I was all about making money.
Same with my early 30’s…
But now that I’m 38, my thinking has changed on this.
I don’t have any grand aspirations to be a billionaire…
That doesn’t excite me.
What I want is the ability to live a comfy lifestyle…
To travel anywhere I want…
And to spend time doing ONLY the things I actually want to do (working with dog rescues, helping copywriters, being outdoors etc…).
And the more I thought about this…
The more I realized, I have enough money to do that now.
Which forced me to ask myself…
Why should I keep working to acquire money if I don’t actually need it?
It’s something I’ve thought a lot about.
And frankly, I didn’t have a good answer.
Everything was just a rationalization to work more.
But if I don’t have to deal with all the stress and emotions that go into running a high-end coaching program, why would I do it?
If I have enough money to just focus on what I want to focus on…
Then that feels like a better route for me at this point in my life.
So that was my thinking.
And like I said, the dog rescues and the “how much is enough” were kind of the two main things on my mind.
Overall, I’m happy with how the deal went down (and so is Stefan).
He’s got some big plans for Copy Accelerator…
So it feels like a win-win for both of us.
Now in terms of what’s next for me…
I’m pretty wide open.
I’m certainly going to do more stuff with dog rescues like I mentioned.
And I’m also gonna do a few projects that have been on my mind for a while.
One project would be an email copy mentorship with me.
Email has always been my first love with copy…
And it’s something I’m damn good at…
So I want to come up with a killer mentorship program around email copy.
I also want to do some in-person retreats where we hang at the beach, surf, eat good food and work on copy.
Maybe somewhere in Mexico, Costa Rica or California.
I think that would be a blast…
So I’m gonna explore that idea further…
Anyways…
Selling Copy Accelerator was a big change for me.
So I wanted to give ya some insight into my decision.
Hopefully you got a nugget or two from this that will make you think…
Enjoy your Tuesday…
– Justin
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