Yesterday I asked you to send me any questions you had about using AI to write email copy…
And you delivered…
Cause my inbox is full of questions like…
– how do I make AI copy not sound like a robot?
– how can I get AI to match the voice of the person I’m writing for?
– I’m spending more time using the prompts than when I write the email myself, what am I doing wrong?
– should I use ChatGPT or is there something better?
These are all great questions…
And I’m glad you sent ’em to me…
However…
Out of all the questions I got…
There was one question that came up over and over again.
It’s a question that has a lot of people worried…
And scared for the future…
Which was…
“Will AI eventually replace email copywriters?”
That was the biggest question
And it’s a legit question.
So I want to give you my honest opinion on it.
Here’s the deal…
If you are a BAD copywriter (and by “bad” I mean that you’re in the bottom 30% of copywriters)…
I think it’s going to get harder and harder for you to get email gigs.
Why?
Cause at this point, ChatGPT is already as good as the bottom 30% of copywriters.
For example…
Look at this super, basic example of an email selling olive oil…
——–
Are you in search of a premium olive oil that tantalizes your taste buds while boosting your health?
Look no further than Jamie’s Olive Oil!
Crafted with care and expertise, Jamie’s Olive Oil boasts a rich, smooth flavor profile that enhances any dish.
Packed with antioxidants and healthy fats, it’s not just delicious but also promotes a healthy heart and overall well-being.
And for a limited time, we’re offering an exclusive 20% discount on all orders at JamiesOliveOil.com.
Don’t miss out on this opportunity to elevate your culinary experience.
Order now and savor the goodness of Jamie’s Olive Oil!
——–
This is what I’d describe as copy written by someone in the bottom 30%…
Is it the worst copy ever? No.
Is it good copy? No.
This is the kind of copy you’d get from low level writers on Upwork…
And in my opinion…
If you’re writing copy like this…
Your head is currently on the chopping block…
And it’s only a matter of time before your clients drop the guillotine on you.
Why?
Cause the reality is that somebody with zero knowledge of copywriting could use ChatGPT to write an email like this.
So if this is you…
Odds are you’ll be out of a job very soon.
However…
Having said that…
I also believe there’s a LOT of hope for you as well.
Why?
Cause even if you’re in the bottom 30% of copywriters right now…
You don’t have to stay there!
Nobody’s forcing you to stay where you’re at.
This ain’t North Korea.
You have the power to get better…
And you have the power to go from the bottom 30%…
All the way to the top 30%.
I’ve seen it happen.
And I’ve seen it happen rather quickly.
That’s one of the nice things about AI.
With the right prompts…
You can jump from a below average email writer…
To a top dog pretty quickly.
It’s not like writing a sales letter where there’s a million things you have to get right.
With email, it’s a lot easier…
And shorter…
So AI works even better with email.
Anyways…
I have a lot more to say about this…
And I’ll be sharing some of these killer prompts with you over the next week or so.
So if you’re interested in hearing more…
Keep your eyes peeled for an email from me tomorrow morning…
– Justin
If you want to hear more from Justin, he has a private email list for top marketers, copywriters and business owners. To apply to be on the email list simply click the button below that says “apply now”.
